Swot Analysis : A Swot

777 Words Aug 9th, 2015 4 Pages
A SWOT analysis guides you to identify your organization’s strengths and weaknesses (S-W), as well as broader opportunities and threats (O-T). Developing a fuller awareness of the situation helps with both strategic planning and decision-making. “It is an analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. SWOT is a tool to help evaluate your strengths, weaknesses, opportunities, and threats associated with a specific opportunity of interest, such as a job, Completing a SWOT Analysis will help you focus your job search.

SWOT is composed of four quadrant categories, which are:

Strengths -
In a SWOT analysis, strengths describe the core competencies of a business, strategic factors that may make a certain project more likely to succeed and areas where the business may have advantages over other similar businesses. For example, if an established cereal company plans to launch a new product, brand recognition might be listed as strength. Businesses that are aware of their strengths are better able to improve and exploit them to their advantage.

Weaknesses -
Weaknesses are things that can make a certain project less likely to succeed and areas where a company is particularly lacking.…

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