Swot Analysis : A Swot

1735 Words Mar 16th, 2015 7 Pages
Importance of SWOT Analysis

A SWOT Analysis is a carefully planned method of analysis that seeks to discover the Strengths, Weaknesses, Opportunities, and Threats or challenges to, typically, a project, non-profit, business venture, or public organization. This analysis can also help illuminate the external and internal environment realities in which the organization lives. A SWOT Analysis is critical because its purpose is to align these SWOTS with the organization’s long-term strategies, short-term strategies, and vision of excellence. A SWOT is divided into two realities, internal (strengths and weaknesses) and external (opportunities and threats). An effective SWOT Analysis would recognize relationships between these four variables. For example, if strengths and opportunities are strong, then the project or organization could be seen as strong and perhaps aggressive. On the other hand, if weaknesses and threats align, then weakness and exhibiting defensiveness are the reality. In any case, a SWOT Analysis is an important tool for long and short-term strategic planning and environmental analysis.
1. Competent, Experienced, and Diverse Board of Directors/Staff. There is a broad consensus that the most important aspect of any public or private organization is human resources. Heavy investment into HR has proven long-term results and organizational sustainability. The Clark Fork Coalition is no exception to this consensus. The Coalition’s Board of Directors…

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