Swot Analysis : Amazon And Salesforce Essay

Amazon is a company highly involved into the technological field, and much of its success has been dependent upon technology. In fact, it is fair to say that Amazon would seek to exist without technological innovations, such as Internet. Amazon was one of the first online retailers who began to analyze their customer’s profile and buying habits to suggest complementary items, hence giving them a competitive advantage over their rivals (Nash, 2006). These days, however, recommendation engines are widely used by other online retailers; thus it is no longer a competitive advantage for Amazon. Amazon developed game-changing technology and capabilities allowing it to do what customers wanted, but other retailers were unwilling to create.

Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the

The story of Amazon.com is a marvelous successful one. A company ́s biography which since the foundation in 19941 (followed by webpage launch one year later in 19952) became the world’s market leader in e-tailing by fully focusing on customer satisfaction and consequently aligning all organization activities, such as for example corporate strategy as well as technological portfolio, towards the consumer needs.

Amazon has adopted different technologies that make their website more customer-friendly. (Amazon.com Inc) With key features such as editorial and customer reviews written on their website, manufacturer product information, gift guides, web pages customized to individual preferences like recommendations and notifications, 1-Click technology, secure payment systems, digital content and the Search Inside the Book technology. (Amazon.com Inc) And shoppers can track their orders on the website with “Your Account” features. (Amazon.com Inc) Amazon provides customer service all around the world easily with their customer service centers located on different parts in the world globally. (Amazon.com Inc) Moreover, their delivery is free with other options for shipping available worldwide around the globe. (Amazon.com Inc) With all those satisfactory

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Here possible strategic objectives will be discussed from most to least feasible, based on the opportunities and threats mentioned earlier through Amazon’s SWOT analysis. “Strategic business objectives are goals deemed most important to the current and future health of a business” (Burris, n.d., para. 1). Once an organization has a list of strategic objectives or goals, it must execute, then measure them. “Once a strategy has been implemented, its execution must be monitored to determine the extent to which strategic goals and objectives are actually being achieved, and to what degree competitive advantage is being created and sustained” (Hill et al., 2014, p. 20). It’s great to have a list of strategic objectives, although if an organization is unable to implement them, then they are only going through the motions.

The promise of data-driven decision-making is now being recognized broadly, and there is growing enthusiasm for the notion of ``Big Data.’’ While the promise of Big Data is real -- for example, it is estimated that Google alone contributed 54 billion dollars to the US economy in 2009 -- there is currently a wide gap between its potential and its realization.

Amazon stated its marketing approach in its 2011 annual report as “we direct customers to our websites primarily through a number of targeted online marketing channels, such as our associated program, sponsored search, portal advertising, email marketing campaigns, and other initiatives.”(Petro, 2017). Being the leader of the ecommerce industry, Amazon maintains that

"Way cool" Web sites and measures of "hits" and "eyeballs" are clearly driving revenue in the dot-com world. To date, these metrics have provided the basis for the extraordinary market valuation of the new generation of Web retailers. In the near term, most "e-tailers" must focus on surviving the incubator phase of the Internet retail industry by gaining enough market shares to become a sustainable player. "Efficiency and productivity lie in our future," Amazon.com Inc. 's president, Joe Galli, has said.

as Acxiom Corp. and Datalogix are turning data brokering into a billion-dollar industry. These companies

Amazon.com is one of the biggest companies worldwide due to its strengths (See Appendix A for the SWOT Analysis). First, as an e-commerce retailer, it has a low-cost structure. It lacks the infrastructure and labor costs associated with maintaining and opening new physical stores. Second, Amazon has high brand equity due to its variety of products and low prices. Third, Amazon has a rapid revenue growth rate. To illustrate, Wal-Mart has increased its revenues by 77% for the past ten years, whereas Amazon.com has jumped by more than 1,000% for the same duration (Shaw, 2014). Fourth, two competitive advantages of Amazon.com are its information technology (IT) and supply chain management systems that work together in both determining what customers

Amazon strives to provide customers with the best possible online shopping experience by leveraging their powerful and innovative technologies. Part of the company’s competitiveness lies in their proprietary technology, which is licensed to companies like Target to run their e-commerce site. Its patented portal technology allows the customer to customize their on-line experience with personalized home page,

Retailers have adapted to the online marketplace out of necessity and opportunity. The great recession placed many retail companies in financial hardship and while some failed, others innovated and became some of the largest companies in America such as Amazon. A recent trend is consumers are buying more products online than ever before. As a consumer, I enjoy shopping in the convenience of my home and having the items delivered to my doorstep in 48 hours or less. Global internet access continues to increase, with mobile devices and affordable internet for the home, consumers will continue to shift and buy products online rather than in retail brick and mortar locations. Online sales in the United States have increased over 250% in the last ten years, accomplishing $250.0 billion in 2012 (Tehrani, 2014). Therefore, Amazon is in a solid market position to capitalize on the future trends and booming ecommerce

The company I have decided to write about is Amazon. Amazon is one of the most popular companies that is a retailer on the Internet. Amazon has a mission statement that is simple but yet to the point. Their mission statement states that “Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online” (Farfan). Their statement centers around what they consider to be most important, which is the online customer (Farfan).History to Present

Amazon, is one of the most widely used online shopping websites as well as a name that people trust for most of their online shopping needs. The Amazon website is a world on its own, with millions of products based on every customer need. It is not only that it has millions of products to choose from