Swot Analysis And Pestel Analysis

Every company has a set of strengths, weaknesses, opportunities, and threats. Even Foot Locker with its dismal situation in the United States still has strengths and opportunities. When doing any type of company analysis these categories need to be considered for they can be a clear indicator if this particular organization has a possible future. SWOT analysis involves specifying the objective of the business venture

Google as a company with its modest beginning in 1998 and its mission statement to “organize the world’s information and make it universally accessible and useful”, has grown into so much more. Google is now the most searched website and is also the most dominant search engine in many countries. Heard that even some of the Microsoft Employees prefer Google than their own search engine. This shows how popular Google is.

Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

This essay will examine SWOT analysis and PEST analysis on how they can benefit an organisation in developing strategy to achieve its goals. Organisations use SWOT analysis as a useful technique to understand their strengths and weaknesses, and also for identifying both opportunities open to them and the threats they face. When this strategy is used in a business context it could have a big impact, it helps them carve a sustainable niche in the market that they operate. When used in a personal context it helps a person develop in the career they chose to their best advantage of their talents, abilities and opportunities. I will explain the strategies that can be used by many organisations in order to keep their businesses running.

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

In 2013 Schmidt released his first book called ‘The New Digital Age’ and in 2014 his second book, ‘How Google Works’. ‘How Google Works’ is not just another managerial book. In his book, Schmidt explains a manager’s perspective. When managers and CEO’s have meetings, we can sometimes think they are pointless, but these meetings have great meaning for an organization. Schmidt for instance, comes up with ways to enhance his methods of making his corporation successful. He also explains in his book that most

Google is a large technology firm based in America. It focuses on services and products related to internet search, online advertising, and cloud computing. The company?s founders, Larry Page and Sergey Brin, started the company on 4th September 1998 (Google, 2016). Google first listed on the public stock exchange on August 19, 2004, with an initial public offer of 19,605,052 shares of Class A common stock, at a price of $85 per share (Google, 2016). The world highly anticipated Google?s initial public offering and the initial market capitalization was $23 billion. The price earnings ratio then was $ 80 (Ritter, 2014). As of May 2016, Google?s market capitalization stood at $ 82.5 billion. This paper analyzes Google?s performance in the American stock exchange.

These measures are important for a variety of reasons. As Google attempts to become the front-runner in the web search and online advertising industries, it is beginning to face considerable litigation regarding its advertising policy. Paris courts recently reached a decision surrounding this issue and luxury goods maker Louis Vuitton. Secondly, as the marketplace witnesses the current success and growth of Google, it is inherent that more competitors will emerge. These companies may draw interest in terms of acquisition from Google, potentially complementing current operations. Strong liquidity will allow the company to handle the presence of lawsuits and the ability to fund such acquisitions without the need for additional capital through debt or equity financing.

In 1997, Sergey Brin and Larry Page registered Google.com as a domain (Google.com, 2014) and conquered the market share of search engines, however Google was not earning profit. In order to continue growth and maintain the vision of ‘providing vast information to users without charging’ at the same time Brin and Page finally considered associations with marketing and advertising. Google started to offer entertainment and news for free while charging for standardized advertising (Hartley, 2014). Up to 2014, Google has become the label of a multinational cooperation with more than $500 per share price (NASDAQ.com, 2014), providing a variety of splendid

Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s

The search engine industry is commonly known to have started in 1990 with the release of Archie, a tool used to search the (pre-web) Internet, allowing people to find specific files (Buganza, T., Valle, E.D. Search Computing. In The search engine Industry. Edited by Ceri. S & Brambilla. M.). As the evolution of search engines continued, the development of the most popular search engines today came about; Yahoo, Google, MSN and Bing. According to a recent study; Google remains the most used search engine in the world with an average of 114.7 billion searches and a 65.2% market share Sullivan, D. (11 February 2013). Google Still World’s Most Popular Search Engine By Far, But Share Of Unique Searchers Dips Slightly. Available from: http://searchengineland.com/google-worlds-most-popular-search-engine-148089 (Accessed12 April 2013).

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

The first important part of a SWOT analysis is to improve the viability of an organization. SWOT identifies the risk which can arise from future threats coupled with the organization weakness. For example, a pharma company ABC has invested heavily in R& D of existing product where a new competitor is also entering with same product. Then company ABC has to decide whether it is strategically important to deal with external threat or improve the internal weakness. Company ABC can continue the R & D progress to improve the quality of existing product or else can diversify the resource to offer the product at less cost i.e. improving its efficiency. So, SWOT plays an important role in such situation and proves to be a beneficial tool to take appropriate decision of improving the weakness