Swot Analysis Apple Inc.

1455 Words6 Pages
SWOT Analysis: Apple Inc.
Management 303

Management 303 SWOT Analysis of Apple Inc

Section I – Organizational History and overview

In 2007, Jobs told a crowd at the Macworld Expo that Apple would now be known as Apple Inc., and not Apple Computer, Inc. The company had moved from producing only computers to offering the iPod, iTunes and more. That year, Apple also debuted its widely successful touch screen Smartphone and the less popular Apple TV. In early 2009, Jobs left Apple for a short time to undergo a liver transplant. He returned later in the year. In 2010, Apple launched the iPad, a 10-inch touch screen tablet. At the beginning of 2011, Jobs announced he would again be taking leave for medical reasons. Chief Operating
…show more content…
For years Apple trailed Microsoft, it is on top now only because it changed its focus in the last decade from the pc market to the consumer electronics market, and now Microsoft is struggling to keep up with them in this industry. Inevitably there will be another great shift in technology and a real threat to Apple is that they are likely to lose out on it if they shelter themselves too much from other companies in the technology sector.

Section IV Summary


Although Apple is a relative newcomer in the consumer electronics market through innovation and fearless experimentation they have completely revolutionized the field. They still appear to be somewhat entrenched in their older strategy as a pc hardware and software manufacturer and also appear to be somewhat reluctant to change their business practices, this could be a potential disadvantage. This strategy has so far been successful in the last decade as their consumer electronics have developed, but as technology continues changing they could easily be left behind by the next newest thing. Additionally they appear to be repeating their same mistakes with compatibility in that they are trying to be one company that does everything and they are reluctant to relinquish control. I recommend that a competitor try to avoid their mistakes by being more open to collaboration by partnering with other high tech companies.


Bulik, B.S. (2010, October 18). Marketer of the year 2010,

More about Swot Analysis Apple Inc.

Get Access