Swot Analysis : Business Enterprise

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CHAPTER 6 INDUSTRY ANALYSIS PESTEL Analysis Economic • Target market economic condition. • Increasing production of low-quality products and imitations through cheap labor in other countries (ex. China). • Poverty level is dominating the country’s population. Socio-Cultural • Population rate of target segment. • Traits, psychogrphic and demographic of the target segment. Technological • The emerging of e-commerce. • The user growth of Social Networking Site. • Increase in usage of technical solutions. • User friendly advancement in digital media. • Internet had become readily available on a larger scale in portable gadgets such as mobile phones, computers and hand-held devices. • Sharing of information is made accessible through the internet. Legal Analysis • Legal factors; Permits required in establishing a business • The Consumer Act of The Philippines • Electronic Commerce Act of 2000 • Barangay Micro Business Enterprise (BMBE) Economic The consumer segment are students and young adults. From the market study of the researcher 98% of college students of University of Santo Tomas are users of backpacks. The students are the wide users of backpack that make them the prospect target market. The students are 16-21 years old who are either in high school or college. This segment are price sensitive due to their dependency on their limited allowance. Their allowance ranges from 500php to 5000php a week and a study stated that 50% of the percentage of their allowance are
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