Swot Analysis : Business Management

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Amazon.com YourFirstName YourLastName University title Amazon.com Stakeholder’s analysis Amazon.com has a responsibility to manage its operations for the benefit of its stakeholders. Stakeholders comprise not only the shareholders of the stock of the company, but also the employees, customers, suppliers, trade associations, and community. The decisions made by amazon.com may be influenced by the government, activist groups, and the media, all who have their own agendas and duties to the people they serve (Kimmich, 2012). Each stakeholder has a link with Amazon.com and this association is the source of the stakeholder’s power to affect the decisions of Amazon.com. The distributed business model of the company ensures that no stakeholder has a level of importance that could singly change the direction of the company, but the way that the mass of web users, media, and governments interpret their activity could influence the company’s objectives (Schmitz and ILO, 2005). It is the duty of the management of the company to ensure the survival of the firm and the long-term benefits of the stakeholders. Legal action and politics often have an effect on both the short-term and long-term results and that is why it is essential to be watchful of the external environment. Some stakeholders have conflicting claims, such as the user’s right to information and the government’s responsibility to protect information – or consequently, the user’s right to privacy and the
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