Swot Analysis : Business Marketing

1485 Words Sep 13th, 2015 6 Pages
Assessment 1 Weetbix
Section 1.1) Perceptual Map

• Frootloops
• Just Right
• Crispix
• Weetbix

Competitor Analysis Data Table
Attribute/Factors Brand Just Right Brand Crispix Brand Frootloops Brand Weetbix
Business scope and objectives Expand overseas into new markets for people who live healthy active lifestyles Become a strong brand and can compete against other stronger brands around the world. Become a strong brand and can compete against other stronger brands around the world. Introduce more healthy options such as different products with different better ingredients
Target Markets Woman that are active. Children Children, young adults Families
Marketing Strategy:
Positioning
For woman that want someone quick and easy that have the nutrients in it. Its tasty from other products also it is a substitute from others Its tasty from other products also it is a substitute from others It fills you up and is great for the family
Product Health, light snack Healthy Sweet with sugars, taste Complete meal, full meal
Place Retail outlets Retail outlets Retail outlets Retail outlets
Promotion TV and radio TV and radio TV and radio TV and social media, radio sponsorship advertising
Price $5.99 per 520g, internet $5.99 per 520g, internet $5.99 per 520g, internet $7.99 per 1kg, internet
Key Competitive Advantages It is healthy, has an image of being for active lifestyle, own opinion Great taste and flavour amongst young…
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