Swot Analysis : Cross Border Business

1649 Words7 Pages
The world has been increasingly globalising in terms of political interest, acquisition of resources, and business opportunities over the last few decades. By reason of this explosion, national economies become incrementally more mutually dependent. In the meantime, cross-border business has been accelerated by MNEs, which have become universal. Furthermore, MNEs are perceived to be a chief vector of globalisation (OECD, 2005). However, there have been contrastive viewpoints on the argument of whether MNEs are the genuinely global. There are a number of existing international business studies point out that MNEs’ principle sales and related operation tend to concentrate in their home region. In other words, MNEs mostly operate on a regional level. Rugman and Verbeke (2004) conclude that the majority of multinational enterprises’ dominant sales volume generate from the particular regional market. Additionally, MNEs’ products and services are not proportionally distributed worldwide in terms of consumers’ preference. It has been identified based on the world largest 500 MNEs’ sales volume, and thereby a few number of MNEs are perceived as undeniably global. The reason of that, the MNEs’ trades can be equally distributed to each region or economy. Nevertheless, the outlined above observation might be limited because the dimension is primarily conducted by the proportion of sales distribution. Nonetheless, recent research has established alternative empirical evidence on this

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