Swot Analysis : ' Crowdfunding '

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Crowdfunding Crowdfunding has opened up lots of options to small businesses and startups for finding capital that are much better than existed in recent years. Crowdfunding is organizing a group of people to contribute small amounts of business capital toward a much bigger goal, like starting or growing a business. The transactions are handled via Internet crowdfunding platforms like Kickstarter, fundable, and Peerbackers, each of which has their restrictions and requirements. They do, however, have a lot in common, so let’s take a look at general information about crowdfunding. How to crowdfund As a business owner, or entrepreneur looking for funds to start or grow a business, you visit one of the crowdfunding sites and pitch your…show more content…
Recent changes to investment crowdfunding by the Securities and Exchange Commission (SEC) have made it easier for the average person to invest in this way. Previously, investors had to meet certain wealth or income guidelines to be considered an “accredited” investor. Webinars and real-time or on-demand video It’s no secret that the use of video in marketing is growing by leaps and bounds, especially for product promotions. Webinars are typically offered on an in-demand topic at no charge, but with a pitch at the end for further products or services. Real-time video is a tactic that allows marketers to increase customer engagement and reach audiences they could not previously, without large upfront expenses for creating videos. Further, real-time videos can be archived and turned into on-demand video on most platforms, for repeat viewing or viewing at leisure. Video is a fairly effective marketing tactic, and the introduction of real-time, live-streaming video platforms allows for more interactively. Even Facebook has jumped into the live-streaming fray, allowing people to comment and use emojis to express their feelings on the content they are viewing with Facebook Live. Live-streaming applications are great for small businesses to use, because they are inexpensive and readily available. Newer platforms like Meerkat and Ustream are now very competitively priced with platforms that have been around for some time, like Livestream and YouTube Connect, and often
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