Swot Analysis : Dropbox 's Core Asset

There are basically six technology-driven threats to the traditional rental model: (1) Cable companies offering Video on Demand (VOD), (2) online movie downloads, (3) online movie rentals, (4) disposable DVDs, (5) illegal movie downloads and DVD copying, and (6) Digital (or Personal) video recorders (DVR). (Jackson) One could also consider traditional pay-per-view (PPV) as and additional substitute. Only one of these seven, online movie rentals has proven to be a major competitive substitute for traditional movie rentals. All other areas, except traditional pay-per-view are expanding rapidly, but some face significant challenges.

The Wells Fargo scandal involved a variety of stakeholders who have stake in the issue; however, the main stakeholders include the consumers, the employees and their families, and stockholders of the organization. The affect these stakeholders suffer varies, but the ultimate affect the scandal has had is violation of trust by Wells Fargo and its leadership. When examining this situation, the main stakeholders who suffered the greatest harm from the scandal were the customers who fell victim to the fraud and had their privacy violated by an organization they trusted. In the course text, Trevino and Nelson spoke of the importance of trust and its importance in a service economy. Wells Fargo violation of the consumers’ trust has ultimately added

In 2008, the American population saw a large wave of home foreclosures during the Great Recession that created an economic crisis that displaced millions of homeowners. Unable to recuperate from the terrible financial situation, these persons found comfort within the rental property industry. These previous owners, unable to purchase new homes, began renting property and living as tenants, contributing to the 4% growth record of the rental industry as published in a study that was conducted by Harvard University. With the growth of this industry, rental property owners began to devote more of their time to the development and marketing of their rental properties. These owners began providing lower rates for their properties, and they began making improvements that allowed them to increase the net profit that they received. With the continual “boom” of the industry and the popularity that it is receiving due to young adults needing places the live, rental property owners need an effective program that allows them to oversee their properties and communicate with their tenants.

Different news outlets, social media accounts, and TV stations are constantly filling our minds with information every day. Whether we are aware of it, or not, every media source will use multiple persuading elements to create different emotions or attitudes towards the information being presented. Three documentaries are guilty of using persuasive techniques similar to various media outlets. The Dropbox, a documentary directed by Brian Ivie, explains how a controversial invention, which allows mother to anonymously drop off their unwanted babies, is impacting a small community in South Korea. Blackfish is produced by Gabriela Cowperthwaite, and it shows the harsh treatment of Orcas who live in captivity and perform shows for entertainment. Finally, in Race to Nowhere, Vicki Abeles displays how children are becoming overworked and overscheduled by their schools. Each one of these documentaries use the rhetorical tool of pathos in order to make the audience feel a sense of displeasure towards those in authority.

When the rental prices going up, which are fixed costs of production, then the profits will be reduced and the business owner will think whether their business is still profitable. The business owners will calculate the total revenue and total cost. If the total revenue it would get less than its total costs, the business owners will decide to exit the market. On the other hand, for the big companies, it is profitable to enter the market since the new community, which is the rich people, is their primary profit target

In late 2013, news headlines and social media outlets were reeling with the news that Target encountered a cyber-attack that breached the credit card accounts of millions of customers who shopped within the brick and mortar stores during the holiday shopping season. Hackers not only gained access to credit cards numbers, but also other personal data such as email addresses and names (Kinicki & Williams, 2016, p.38). The Target case study explores the dilemma that Target CEO Gregg Steinhafel faced with how to rebound from the very damaging breach. Against the advance of top advisors to Mr. Steinhafel opted for full disclosure to the public. Though a very risky choice, Mr. Steinhafel made a very appropriate decision from a business perspective,

Hilton Hotels is one of the biggest players in the US lodging industry. It contributes to about 9% of the total rooms in US lodging market. It has presence in over 78 countries with more than 2500 hotels. Lodging industry is highly capital intensive industry, so to reduce capital expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate owners. One of the key features of lodging industry is low switching costs for customers. There is very little margin to differentiate from the major competitors in the industry which include Marriott international, IHG, Accor etc.

Economic Impact studies, conducted by Airbnb themselves, have attempted to show the public that Airbnb is a good thing for communities and the world. And it’s working. In a study conducted in 2012 by Airbnb, it was shown that Airbnb generated 56 million dollars in added local spending and creates approximately 430 jobs in San Francisco alone. It was also noted that nearly 56 percent of Airbnb hosts claimed that they used the added income from hosting toward their mortgage. All of this information paints a picture in people’s minds that Airbnb is helpful to local communities.

Uber; the San Francisco based innovative and popular ride booking service platform provider which matches riders to nearby Uber drivers for transport was hacked and approximately 50,000 Uber drivers’ private information was affected by this data breach. This paper will examine Uber’s security policy and culture, leading to the breach, also the motivation,

Steve Jobs did it, created Apple{R.IP} Oprah Winfrey did it, becoming a former host Muhammad Ali did it, became a professional boxer{R.I.P} Ellen DeGeneres did it, currently a television host Arash Ferdowsi did it, created Dropbox Maya Angelou did it, became an author {R.I.P} Mark Zuckerberg did it, created Facebook Beyonce Knowles did it, became a famous singer Dave Thomas did it, created Wendy's Even Kanye West did it, becoming a fashion

One the one hand, the fertility of the industry opened the doors to corporations that sighted substantial growth potential. New entrants with big pockets such as Walmart could pose a certain threat to Netflix, by exploiting a playing card based on cost reduction. On the other hand, barriers to entry became relatively significant as established video rental retailers such as Netflix have the experience and the knowhow to market movies to people. In this industry, firms that do not have a technological advantage can’t compete. The best example is Netflix’s CineMatch program that offered personalized film recommendations based on customer’s rental patterns. This way, Netflix was able to better serve its subscribers. From a cost perspective, the movie rental industry requires high capital expenditures, and the major expenses are highly related to acquisitions of DVD library and investments in technology (exhibit 2 continued). Thus, we may say that entry is difficult in this industry as the competing firms have reputation, experience and recognizable brand names.

The five forces of competition of the movie rental industry presents little force against a competitor’s market position based on buyer power, supplier power, and new entrant threats. However, threat of substitutes and rivalry among competitors can affect the amount of profits a company will gain and retain.

same. We all are emotional beings looking for relevance, context and connection.” is a popular quote by Beth Comstock, who also said that marketing is innovation, both of which was very well represented in Airbnb's #WeAccept campaign, and, therefore, also influenced me to write my analysis on their campaign that wasn’t just controversial due to its position against Donald trumps muslim ban(Palazzo,February 2, 2017), but also utilized Instagram to raise voice and show support for the acceptance of all mankind. Although this marketing campaign may have been seen as a risky manoeuvre, the

Having just analyzed the general environment surrounding the upscale and luxury hotel industry, the next step in determining whether such an industry is attractive or not is to conduct an in depth external analysis of the threats and opportunities facing the industry. Thanks to the help of Michael Porter and his Five Forces Model, this analysis is not nearly as difficult or as time consuming as it may seem. According to Porter, there are five forces which determine the competitive intensity and therefore attractiveness of a market. These forces include the threat of entry, the threat of rivalry, the threat of substitutes, the threat of buyers,

Airbnb, Inc is a private company that provides an internet platform for people to list, find, and rent lodging. It was founded in August 2008 and headquartered in San Francisco, California. As of now, it operates in over 34,000 cities and 190 countries worldwide. There are about 20 million users sign up for Airbnb. It runs on a marketplace platform model where it connects the hosts and travelers together without owning any rooms itself. Individuals can make a post on its website to rent out their homes, rooms, or apartments to visitors to stay for traveling. Travelers can access the listings from its website or the mobile app on the smartphone. Airbnb connects people to unique travel experiences at desired