Swot Analysis : Electrolux's Success

Whirlpool is the world’s largest producer and marketer of small and large home appliances such as mixers, food processors, washing machines, refrigerators, air conditioners, etc. Whirlpool also has a long standing relationship with Sears, which sells Whirlpool products under the brand name Kenmore. In addition to its North American presence (both manufacturing and sales), Whirlpool also has a strong presence in Mexico, and Europe. Being the largest producer in the world has helped Whirlpool to compete on lower costs through economies of scale and through its Global Procurement Organization (GPO). In addition, its large networks also help in

The most dominant problem addressed in the case that Haier is facing is that it lacks of brand popularity in the global market, comparing to its direct competitors such as Whirlpool, GE appliances, and Electrolux. Even though Haier made its effort to amplify its brand image and popularity globally by making a bid to acquire Maytag Corporation yet did not succeed, it is still difficult for Haier to enter the high-end segment of the US white goods market. According to statistics from Euromonitor, Haier’s 2013 market shares in consumer appliances segment in the North American and Western European markets were 0.9% and 0.5% respectively, which are significantly lower than Whirlpool’s, one of Haier’s major competitors in the U.S. and Europe,

Arthur Blank and Bernie Marcus develop the concept for The Home Depot in 1978. The “With help from investment banker Ken Langone and merchandising guru Pat Farrah, Marcus and Blank opened the first two Home Depot stores in Atlanta the following year. The 60,000-square-foot warehouses dwarfed the competition with more items than any other hardware store.” (The Home Depot Our History) Home Depot sells a huge assortment of building substances, domestic development merchandise and lawn and garden merchandise and offers a number of services. “Today, Home Depot is the world’s largest domestic improvement retailer with almost 400,000 orange-blooded associates and it operates via approximately 2,278 stores, such as 1,977 inside the U.S.A.,

Sally Walker, a resident of Virginia, fell behind on her payment of computer purchased and financed through Takem’s Appliances and Electronics, LLC. After the initiation of the collection process, Sally responded with a letter stating the contract is unconscionable and therefore unenforceable, that she “paid enough” and would not make any further payments, and she will sue for punitive damages and share her story with the local media. Tommy Takem, the owner and operator of Takem’s Appliances and Electronics, LLC, is seeking advice on four questions. Does the letter have any merit or should he proceed with collections? What can he do to protect himself from future litigation and public pressure?

In 1897, Prescott Ford Jernegan, along with his partner Charles Fisher, came to Lubec, Maine and informed its citizens he had an incredible invention. He claimed to own a machine that could extract gold from saltwater, which was everywhere, as Lubec is a coastal town. A number of investors, possibly in the thousands, donated money to the pair of con men and they established a company that they called the Electrolytic Marine Salts Company. Boxes were placed in the water and Fisher would dive underwater during the night and place small amounts of gold in each one, giving the illusion that they were working. Jernegan and Fisher fled on July 29, 1897, and Fisher was never heard from again. Jernegan eventually revealed himself and gave back some of the money he had stolen, though he was never prosecuted.

Stanley Black and Decker Inc. an S&P 500 company is formed owning to the merger of two famous hand tool companies, ‘’Stanley’’ and ‘’Black and Decker’’. New Britain, United States, is where this successful group is headquartered. Stanly Black and Decker is a multinational provider of hand tools, power tools and related accessories, mechanical access solutions and electronic security

N.V. Philips (Netherlands) and Matsushita Electric (Japan) are among the largest consumer electronics companies in the world. Their success was based on two contrasting strategies – diversification of worldwide portfolio and local responsiveness for Philips, and high centralization and mass production for Matsushita.

Haier makes, designs and sells home appliances such like washing machines, air conditioners and refrigerators around the world. Haier founded in China in the mid of 1980s by Zhang Ruimin, and it has become one of the country's leading brands today. In 2006 Haier was ranked as the world's sixth largest maker of large kitchen appliances with a 4% global market share. In this paper, it is going to analysis Haier's performance management, why Haier is so successful and challenges that Haier will face when its going globally.

General Electric, (GE), is a diversified technology and financial services corporation that has a history of tremendous success. The company’s name is well known across the United States and is recognized by consumers as the “practical innovator” (Crystal & Herskovitz, 2010). In order to continue its achievements, GE’s strategy is to focus its resources in new product innovation and comprehensive brand positioning. It has created the “Profile” and “Monogram” brands to re-invent kitchen appliances and to transform its image to being more upscale. GE’s marketing leadership would like to continue to conduct significant research to gain cutting edge features that will excite their customers to

Operational excellence is important in delivering quality education using functional areas such as learn and grow, look after customer, look after share holder and the business process to excel which are assessed using a balanced scorecard for their performance. A quantitative technique used with the supported tools in the decision analysis process for making in a situation where uncertainty exists. Strutledge can perform decision analysis using simple excel or OM tools which is a quantitative tool that organizes into a payoff table. The SWOT analysis is a quantitative tool used in the decision analysis to access the impact of adding a new MBA and other Master of Science courses.

In this paper we are going to look at the company of Electrolux, the development of the company. The company’s ethics and strategies’ to stay competitive for many years along with the gain of populates of the company. How did Electrolux gain the consumers loyalty as well the target market the company wanted? The company who started small and gain loyalty fast through the global market in home and business supplying. In this paper we are going to cover the looks of the company, the strategy plans and the Porter Generic Strategy also Jay B. Barney’s VIRO framework. Let’s start the journey of Electrolux Company.

The EU consumers are of the type of who spend a high proportion of their income on appliances and there exists value gap when compared to the counterparts outside Europe, this opportunity of value gap can be fruitfully utilized by the company as there is significant cost reduction through acquisition of Electrolux, this amount saved due to cost reduction can be utilized for R&D and in due course if good product is invented, the company can charge a premium on these products and solve the problem of low profit margin.

In contrast to Philips, Matsushita’s success stems from highly efficient and centralized operations. Also unlike Philips, Matsushita’s numerous domestic retail outlets in Japan are ideal for the sale and distribution of their products and provide valuable market research opportunities and capabilities. Both the structure and culture at Matsushita encourage an entrepreneurial drive in their employees and divisions, as they compete for funds to develop new products, and extraordinary communication exists between the international operations and the home office in Japan.

These minor details are what set Electrolux apart from the competition. The company’s ability to function as a team allowed them to gain different perspectives and create in a shorter time period than the rest. The case study proves that when it comes to the consumers, they do not care about price as much as they do effectiveness. If the product gives the consumer exactly what they need and want, they are more than willing to pay the price. A company’s success depends solely on each department’s ability to function as one and without teamwork this task is impossible.

For international business strategy, Hill and Jones (2004) suggested that there is four basic components of strategy development need to be addressed by a firm in order to succeed in foreign markets. These components are: ¡¥distinctive competence¡¦, ¡¥scope of operations¡¦, ¡¥resource deployment¡¦, and ¡¥synergy¡¦. By applying the theory, it is revealed that Whirlpool¡¦s distinctive competence is its brand name ¡V Whirlpool, the world¡¦s largest white-goods manufacturer. For the scope of operations, Whirlpool is specialised in broad middle market niche of white-goods products. In terms of resource deployment, Whirlpool allocates the resources equally to its three product lines. As far as synergy concern, due to the poor business performance of Bauknecht and Ignis, Whirlpool is not benefited in whole.