Swot Analysis

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Puregold - 3191 New Panaderos St., Sta. Ana, Manila City
- History:
The advent of one-stop shopping convenience began in 1998 when PUREGOLD opened its first branch along Shaw Blvd. in Mandaluyong City. The store offered a wide array of goods from groceries, apparel, household accessories and furniture at very affordable prices. During that time, the one-stop shopping philosophy was still a novel idea to consumers but with the excellent service and quality products it provided, it did not take long for Puregold to make its mark in the retail industry. Today, it has grown into a giant retail chain with more than 50 stores nationwide.
- No. of branches: Over 80 branches nationwide
- No. of Employees: 60 employees
SWOT Analysis:
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The goal is to make affordable generic medicine more available to a greater number of the population at the soonest possible time. It thus became the first generics retail pharmacy to franchise in the Philippines.
- No. of Branches: 1160 Branches nationwide
- No. of Employees: 5 employees
- SWOT Analysis:
Strength Weaknesses Opportunities Threats
It is one of the cheapest drug distributors in the country. Having the impression of cheap medicines less wellness. Selling a low cost of medicine and vitamins Big Drug store players

World leader in franchising generic drug stores. Almost same service with other drug store
And minimal product identity. When it comes of cheapest medicine generic pharmacy will always come up. Close competition with other generic drug store.

Chowking – Padre Faura Corner Mabini Street Ermita, Metro Manila
- History The company was founded in 1985 at a time when Western-style burger joints were dominating the Philippine fast food scene. On January 1, 2000, Chowking became a wholly owned subsidiary of Jollibee Foods Corporation, the Philippines' biggest fast-food chain. The change in ownership gave rise to store renovations and a new corporate look and mindset that is visible from front-end to back-end. To ensure its continued growth, Chowking explored markets outside the Philippines. As of 2008, Chowking has over 400 stores within the

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