Swot Analysis Essay

872 Words4 Pages
SWOT Analysis on T-Mobile
MGMT303
January 27, 2013

T-Mobile USA, Inc. was first created in the early 2000s, headquartered in Bellevue, Washington owned by German-based Deutsche Telekom AG and its founder John W. Stanton. T-Mobile is a cell phone service that provides wireless voice messaging and data services in the United States, Puerto Rico and the Virgin islands. The company is the fourth-largest wireless carrier in the U.S. market. In 2005 T-Mobile had reached 20 million customers, following endorsement deals, corporate sponsorships, and along the way earned awards for its customer service from J.D. Power and Associates market surveys (Martin, 2011).
A major strength of T-Mobile is its excellent customer service. Providing
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Most Organizations has its weaknesses for T-Mobile, one major weakness would be its lack of IPhone. Many costumers switch to other companies due to the fact that people want to have the IPhone, although T-Mobile provides affordable plans it’s not enough to keep customers. In order to minimize this weakness, T-Mobile is offering better service than its competitors on the pre-paid side, also focusing on increasing revenue from customers while maintaining its credibility as a value player (Higginbotham, 2012). Another major weakness of T-Mobile is decreasing ARPU. In its quarterly earning T-Mobile reported loss of 318,000 of its higher-revenue contract customers in the quarter that ended in December 2010. The main problem is that pre-pay manages to bring in lower revenues and even fewer because T-Mobile gains were from MVNO partners, who resell T-Mobile services under their own brand which they end up sharing revenues with (Lunden 2011). Another issue was shortcoming in the devices, in order to minimize this weakness T-Mobile came out with more 4G android phones such as the Galaxy S II, HTC one S but what really made T-Mobile gain back its revenue and receive new customers was when the Galaxy S III, Nexus, and Galaxy Notepad came out in late 2012.
T-Mobile has great strength and faced weaknesses but they also have the chance to come across opportunities for advancement. One of T-Mobile’s opportunities is a

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