Swot Analysis

To increase my skill set in facilitating a group, being able to exhibit genuineness, empathy, and positive regard to all in the group. Display acceptance of all cultures with admiration and self-respect (removing all stigmas and bias).

Kennesaw State University (KSU), Kennesaw, GA is selected in this report to study, analyze and for the SWOT analysis. KSU is a public, coeducational, comprehensive university located approximately 20 miles north of Atlanta. The university has academic programs in business, education, nursing, criminal justice and sports management.

Macquarie University is an open examination college situated in Sydney, Australia, in the suburb of Macquarie Park. Established in 1964 by the New South Wales Government, it was the third college to be created in the metropolitan territory of Sydney.[3]

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Customer care and efficient operations can give hospitality related business a decided competitive advantage, and improved technology in hospitality industry which allows these businesses change in both areas.

Today’s businesses end up working in a situation that is changing quicker than before. The process of analysing the issues and changing the techniques within the business is known as SWOT analysis.

In the years of 1960 to 1970, Albert Humphrey an analysis technique called SWOT, stands for strength, weakness, opportunity and threat, he led a research project in the Stanford university using some data from many famous companies, the idea was to find the reasons why corporate planning failed and made major loses, the research resulted a number of key area and the tool used to explore each of the critical called SWOT, according to Mike Morrison from his book (how to do a SWOT analysis ) "Humphrey and the original research team used the categories “what is good in the present is satisfactory, good in the future is an opportunity; bad in the present is a fault and bad in the future is a threat.” "[1].

Operational excellence is important in delivering quality education using functional areas such as learn and grow, look after customer, look after share holder and the business process to excel which are assessed using a balanced scorecard for their performance. A quantitative technique used with the supported tools in the decision analysis process for making in a situation where uncertainty exists. Strutledge can perform decision analysis using simple excel or OM tools which is a quantitative tool that organizes into a payoff table. The SWOT analysis is a quantitative tool used in the decision analysis to access the impact of adding a new MBA and other Master of Science courses.

Strength, weaknesses, opportunities and threats, commonly known as a SWOT analysis is used by businesses. Organizations use the SWOT analysis technique to figure out and understand their areas of strong suits (strengths), their inevitable flaws (weaknesses), prospects that the organization could look into (opportunities) and things that pose as intimidations to the organization (threats). There are many obstacles to overcome when it comes to international expansion. Obstacles such as; language and cultural barriers, tax compliance issues, local competition and political atmospheres. These things must be discussed and evaluated, a SWOT analysis is a good way to do so. Many organizations perform a SWOT on their competitors to use as a comparison tool as told by Hill (2014). We as an organization have performed SWOTs on our competitors and the following slides will reflect the information that was assembled from the data we collected. The information obtained will be of great benefit, in our pursuit of international expansion.

SWOT analysis is valuable in understanding and revising the position of the company before decisions are made about company direction or the application of a new business idea. PEST is a tool to assess external factors. It is useful to complete a PEST analysis before a SWOT, although it may be more useful to complete a PEST analysis during, or after, a SWOT. SWOT and PEST are vital in determining the success of a business.

Pizza (2011) considers hospitality as an industry that is made up of businesses that provide accommodation, food and beverages, meetings and entertainment to tourists, travelers and the locals. Examples of hospitality organizations include hotels, lodges, guest houses, restaurants and others. Gill and Gill (2011) assert that the hospitality sector is a major service oriented sector in the economy of a nation. It has got a greater contribution in the whole tourism sector in terms of generating revenue as compared to others. In this regard it is very important to make sure that organizations in the hospitality industry are operating efficiently and effectively so as to enable them to generate more income as this would result in the growth of our economy.

Hotels and restaurants are a major unit of the industry that offers accommodation or lodging facilities, food and beverage, meeting and events facilities and many more visitor and tourism facilities. A large number of civilisations across the world travel to different places and countries every year for a business or office purpose, to spend a holiday or leisure time with their family and friends or for the tourist attractions of the country. The hotels and restaurants provide them all facilities of accommodation, food, entertainment and recreation, tourism services and any visitor information. There are many famous and popular hotels and restaurants around the world which attract travellers for their highest standard of luxury, unique sophistication, surroundings and extensive hotel facilities and services.

The Bank is very well placed with a good and assured customer base from the level of the government and the public sector business. Many patriotic Nationals will do business with Sample Bank Ltd because they know that the profits of the Bank belong to the people of the country and are used for the country’s development. The availability of modern telecommunication systems and technology will facilitate the improvement and strengthening of the Bank’s international business and ATM services, and the development of new services, such as telephone banking. The increased access to computers by customers will allow the bank to reach more target groups through electronic communication. The tourism industry is growing

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.

VARIOUS AREAS RELATED TO THE HOSPITALITY INDUSTRY WERE IDENTIFIED AND VARIOUS STRATEGIES RELATING TO THOSE AREAS ARE GIVEN WITH CRITICAL EVALUATION. FOLLOWING ARE THE AREAS