Swot Analysis

1077 WordsMar 10, 20115 Pages
SWOT Analysis The SWOT analysis is very important especially in the hotel industry. When it comes to tourism, the hotel industry is very important. In fact, it is a supporting service that affects the presence of tourists in a certain place. The SWOT analysis is vital to determine if the industry is helping in the achievement of tourism goals. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. By identifying the weaknesses, the hotels can better address potential problems in the future. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external…show more content…
Due to competitive market factors, future prices of its products and services may vary from traditional levels. c) Opportunities The opportunities are also promising in this state. You see, the demand for tourists is also easily managed. During peak season in the state, the hotel industry has growth potential. i) Hyatt business services The Hyatt Regency Kinabalu remains highly exposed to the consumer market, although the company has made strides to grasp other opportunities. The most notable opportunity for the company, especially considering the current climate is its provision of business services. Hyatt Regency Kinabalu hotels offer customers a "mobile office", the company’s fulltime staff can assist with translation, dictation, photocopying and courier services, and help with the arrangements for business functions. These services provide numerous value added opportunities for the company and higher margins are achievable. d) Threats i) Low cost travel/leisure Low cost leisure and travel has become a major feature within the travel industry over recent years. The competitive threat from the low-cost airlines could prove greater than currently predicted as to date this has been more confined to taking flight-only market share rather than a share of the package holiday market. Aside from offering obvious savings on individual flights, such

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