Swot Analysis : Fashion Industry

- Tangible resources: Some items ranging from apparel to household electronics are defective placed on the store floor.

In this paper, we have analyzed the business models of a top performing multi-brand outlet (MBO), Shoppers Stop with that of niche apparel retail brand, Fabindia. For the purpose of this study, we have limited the scope to apparels for both the players. We have done primary research on both Shoppers Stop and Fabindia through interviewing store managers. We are thankful to Prof. J. Ramachandran, IIMB for providing inputs on evolution of Fabindia business model. This helped compare the two extremes of apparel retailers where Fabindia is creating value by a community-oriented model, and working with artisans at bottom-of-pyramid while Shoppers Stop creates value through distribution and branding. Through its innovative business

Expansion of a company is never easy, especially if the company were to expand overseas to a foreign country. The products or service the company offers or sells must fit into the culture and environment of the country. Ignorance to these factors can lead to a major downfall

JC Penney is an American department store chain with 1,095 locations throughout the United States. In the latter half of the 20th century, shopping malls became very popular and most of the company’s stores were situated in the downtown areas, they followed the trend of developing more stores in the shopping malls to attract customers and increase the financial profitability of the company. Conversely, JC Penney had freestanding stores, and was able to get consumer traffic which helped the company earn a profit and increase its market share.

Quick to react to market trends due to its supply chain design, operation & delivery

Macy's was established by Rowland Hussey Macy, who in the vicinity of 1843 and 1855 opened four retail dry merchandise stores, including the first Macy's store in downtown Haverhill, Massachusetts, set up in 1851 to serve the factory business workers of the zone. Macy moved to New York City in 1858 and set up another store named "R. H. Macy and Co.". As the business developed, Macy's ventured into neighboring structures, opening an ever increasing number of departments. From the earliest starting point, Macy's logo has incorporated a star, which originates from a tattoo that Macy got as a young person when he took a shot at a Nantucket whaling ship. Macy died in 1877, responsibility for organization

1. Evidence from case: The company has room for expansion by building more stores, increasing sales, expanding current stores, customer and employee satisfaction. According to Yoga In America, “36.7 million people in U.S practice yoga, 72% women” (Page C-101)

The report includes Mary Katrantzou’s strategic approach to the retail industry including their pricing, promotion, distribution and marketing strategies as well as an analysis on their major strengths and weakness, in addition to their opportunities and threats. With Mary Katrantzou competing in a highly competitive market, the information that was found summarises the on going success of the company and how it continually stays effective and offers the unique and unseen designs in the fashion industry.

Lululemon was founded in 1998 by Chip Wilson in Vancouver, Canada. This yoga inspired brand started when Mr. Wilson’s studio was yoga by night and design by day and was looking to expand into more of a community feel. His vision was to bring together a place where people could grow healthier more fulling lives both physically and mentally. The first items Lulu made were cater to the yoga practice and specifically women, but has since grown into so much more. The store specializes in men and women’s clothing for activities including running, biking, yoga and other training sports, and carries clothing, and gear to outfit these active lifestyles (Lululemon Athletica, 2017). As of January 2017, Lululemon has 406 operating locations throughout

JCPenney has struggled over the years, but they have come up with different strategies to induce a better year. The company has rebuilt and reestablished their merchandise assortment into more powerful private brands and some exclusive attraction that their customers value and can be only found at JCPenney. They are becoming more involved with mobile commerce at their web site jcpenney.com. They are adding features to it such as giving the customer the option to shop, ship or pick up their JCPenney merchandise. This will include JCPenney putting in an enterprise wide inventory network that will allow customers to be able to pick up orders on the same day and same day delivery. They are making sure their employees are engaging more with consumers

In this analysis, our group sought to compare, contrast and evaluate the main business aspects of both organizations, we analyzed company’s form of business and their ownership, organizational structure, strategic plans, marketing, customer service and responsibilities. We used both primary and secondary method of collecting data. Our group members personally had one to one direct conversation with employee’s and from company websites, database, journals etc. We tried to cover all the differences and similarities and then evaluated both companies. Both companies are trying to do best in their own way and in their own speed. Sportchek has better experience in serving customer and make assurance when their customers buy products. Sportchek and Lululemon both make sure that their vision and missions are followed. In terms of marketing, again Sportchek is a step ahead of Lululemon as Sportchek has low prices as compared to Lululemon and it has more investors to invest for promotion. Our research concludes that both companies’ business strategies are effective in their own ways. There are several areas of enhancement of business which can be recommended. In case of Lululemon they are going well but they need to focus more on their planning, whereas Sportchek is huge one or two bad things wrong won’t harm much. We hope both the companies have good future ahead.

Businesses in the same industry compete against each other to meet their organization goals and sustain competitive advantage over one another. But to meet those goals, it’s important for businesses to analyze their internal and external environment to allow them to come up with new business strategies beneficial to the business. Firms can use SWOT as a starting point. SWOT is a basic technique that can be used by business owners to analyze their business and industry condition (Dess, G., Lumpkin G.T., Eisner, A., McNamara, G, 2013). Using SWOT will help business owners understand the strengths, weaknesses, opportunities and threats of their business. It would help them analyze and come up

Wal-Mart’s founder Sam Walton had an idea to save customer’s money by keeping sales prices lower than many of his competitors. Mr. Walton’s goal was accomplished by reducing his profit margin and now, Wal-Mart has become the world’s largest company, in terms of returns. According to Datamonitor (2012) recorded revenues of $421,849 million was Wal-Mart’s income in 2011, an increase of 3.4% over 2010. The operating profit of the company was $25,542 million in 2011, an increase of 6.4% over 2010 (Datamonitor 2012). Wal-Mart’s mission statement was to “help people save money, so they can live better”. (Wal-Mart’s

and clothes are so general that they can fit more than one costume, which actually

Woolworths originated in 1924 and was originally under the name "Wallworths Bazaar Ltd. "Bargain Basement" was the first supermarket to open in the Imperial Arcade, on Sydney's Pitt Street, there was little interest in shareholders to accelerate the brand's growth but however, as trading continued and shareholders brought more capital, the dividends paid by the company increased from 5% to 50% after its third year of operation which is now Australia’s largest supermarket chain with 995 stores across Australia. Woolworths is owned by Woolworth’s limited with Woolworths headquarters in Bella Vista, new South Wales they mostly specialises in selling groceries such as vegetables, fruit, meat, packaged foods as well as magazines, DVD, health & beauty products, household products, pet and baby supplies and stationery items.