Swot Analysis : Fashion Industry

5265 Words22 Pages
ABSTRACT

This research expects to find a niche market in fashion industry and based on the findings, a business idea is generated as well as a business plan is completed for the brand karishmanath, which is founded by the Karishma Nath. This research study concentrates on the process of formulating the business idea rather than implementing the business plan, even though the business plan is an essential part of the study. When dealing with theoretical framework, to better analyze the fashion industry, theories such as PESTEL Analysis and Porter’s Five Forces Analysis are applied. Some business models of existing brands in fashion industry are examined and evaluated, and based on the findings, Karishmanath come to a conclusion that a target market lies in the ethnic and embroidered women wears. SWOT analysis is used to present the strengths, weaknesses, opportunities and threats of brand karishmanath and its main competitors. Later on, a preliminary business plan is created accordingly using the Hoffren Business Idea Model, with emphasis on the market need, image, product, target group, mode of operations and resources. The research method used in this research study is qualitative research method, thus qualitative data is collected through unstructured interviews with entrepreneurs and popular fashion bloggers in the fashion industry, on the other hand, literature related to the field of study is acquired from publications such as articles, journals, written books,
Open Document