Swot Analysis For Food Industry

1516 Words Dec 15th, 2016 7 Pages
Nestle S.A is a leading Nutrition, Health and Wellness Company, founded in 1866. It is dedicated to the production, manufacture and distribution of healthcare goods and beverages. Their strong nutrition commitment and very popular brands are some of the main factors that have contributed with its success amongst other food companies. However, food industry may be truly complex and very competitive, therefore, it is necessary a SWOT analysis application in order to examine how the company can utilize its strengths to develop opportunities and how the company deal with its weaknesses and threats. Moreover, the use of Ansoff’s matrix in order to identify the most reliable strategies to face the competition. This report will present a brief analysis in the SWOT theory, as well as its application on Nestle S.A, as a case study, and a short analysis of the most suitable Ansoff strategy for the company.

The SWOT analysis is a theory used to understand the behaviour of a company, regarding the external and internal environment. The initials SWOT stand for strengths, weaknesses, opportunities and threats (Hall, 2012, p.30). Strengths and weaknesses are factors arising from the internal environment. A strength is an ability, primary source or special characteristic that businesses use to gain advantage amongst other organisations. Business leverage strengths to create opportunities in the external environment; furthermore, as solutions against…
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