Swot Analysis For Jim's Dogs

As for our market segmentation the concentration will be on teens, young adults, and parents. Since teens don’t typically cook a lot we believe that there should be a chance for success in this area because we are offering quality products at a cheap price. The same could be said about the young adults as they could be new into the work force and looking to get the most food for the price and this is something that we will be able to provide for them. With all of this being said our main focus will still be with parents and families. This is because we want to gain customers at a young age and hope to maintain these customers for the period of their entire lives. If our business is able to obtain life-long customers it is sure to be a success and this is what we are looking for with our business.

Assessing Culture Higher education institutions must continually change to adapt to environmental trends, and the SWOT analysis can help administrators to plan and act quickly to stop potential problems (Pucciarelli & Kaplan, 2016). The SWOT analysis is based on strengths, weakness, opportunities, and threats of the internal and external environment (Addams & Allred, 2013). By conducting a SWOT analysis, the institution can design strategies and policies for the institution (Verboncu & Condurache, 2016). SWOT analysis provides information that is effective and efficient at the time for the institution and identifies areas for improvement (Verboncu & Condurache, 2016). This paper discusses the SWOT analysis for Florida State University, identifies

It needs to be a specific group of customers. Sometimes using stereotype images can help to describe a group, such as the “soccer mom.”

5.Can turn the obstacle of lack of appeal of frozen dog food into an asset in advertising

The hot dogs that we are trying to improve sales for are: _Hygrade_, _Maple Leaf Originals_, _Top Dogs_ and _Shopsy's_. This option involves reformulating _Top Dogs_ to make it taste better and provide value for the consumers, without trying to make it a national brand. MLF will increase market research in order to gain vital information to help properly position this brand in each of the different regions. MLF can borrow money from other, more profitable IOCs

Analyze the “Happy Cows” campaign that was developed for the California Milk Advisory Board to promote Real California Cheese from an integrated marketing communications perspective. Why do you think the campaign has been so successful?

Doughnut Time’s domestic target audience is consumers between the ages of 15-24 who live in urban locations where Doughnut Time is accessible (Stone, 2016). This segment is comprised of high school students, university students and new practitioners (Tonkin, 2016). According to Tonkin (2016), consumers in this demographic are a key market for the fast food industry and provide stability and revenue growth. This target audience is suitable for Doughnut Time as these consumers are less health-conscious than older counterparts and are strongly affected by technology and economics (Tonkin, 2016).

The advantages of young adults ages from 15 to 25 is that they have some or full independence when spending money, and have disposable income from summer job or part-time or full-time job, they also have desire for social interaction and handing out to ice cream store could be one of the social activities (Exhibit 6 –Demographic Analysis). However, the disadvantage of this group is that they are hard to attract and they are more appeal to lower price products because they do not earn a lot of money while in school. One of the biggest disadvantages of this group is that it contains only 8% of the population in Oakville and 13.87% in Vaughan. Young adults are not a big market for the company to generate revenue goal.

The Conscionables and Organic customers are the consumers who will purchase BOPF’s brand of dog food. A health food market such as a Whole Foods offers a variety of food options for their shopper’s pets that may have different feeding philosophies with dietary needs, preferences and food sensitivities in mind. These combined, would make a health food market launch an ideal stepping stone for BOPF to begin an initial

Since Breeder’s Own Pet Foods does not have any Brand Equity, they must win the “hearts and minds” of its consumers by performance, availability and pricing. To accomplish this feat, it must train the minds of its patrons to begin to shop in the frozen department for organic dog food. Without the latter two suggestions, Breeder’s Own Pet Foods may have unsuccessful

After careful review of each of the elements in launching this product, the following analysis can be determined. Zenith has to answer a specific series of questions in order to decide if their product of Show Circuit dog food will be a viable product. The market was in fact correctly segmented, although Zenith needs to see the shopping behavior of those willing to spend more on pet food. Marketing in a supermarket could inhibit the potential growth of the product. Because the market is already segmented and offered such a variety of dog foods, Zenith will have to market the product correctly and focus in on the benefits to be successful. Show Circuit needs to seek a position of a higher quality product in a different, more convenient location. It is important to play up how the location is a benefit rather than a detriment. This goes along with the sales program being successful. Show

| Propose a marketing strategy that addresses the quality of the cookie or targets children. Since children have a stronger influence in Canadian markets than US markets, reaching out to them could increase brand recognition and sales.

Conventional marketing has appealed to consumers based on the idea that the pet food is enjoyed by the animal. Our product marketing will instead appeal to the parental instinct in pet owners, emphasizing health characteristics such as omega-3, senior pet health supplements, and calcium enrichment. Our preliminary research leads us to believe that consumers feel lost in determining which foods are safe, and which are potentially dangerous for their pets. Our campaign will attempt to create a memorable campaign to classify the relative health and safety qualities of a particular product in a simple way.

Caninantics is a company that has developed a dog food-dispensing product that offers busy pet owners with the capability of feeding dog during their absences. This product is developed because of the wide recognition of Americans love for their dogs and animals. Caninantics had developed a device known as “Pooch Pantry,” that automatically opens dog food cans and empties the contents into a dog food bowl. The device carries out this process either through a timed procedure or through mobile user initiation. As the firm seeks to reach out to a huge customer base for this product, it needs to develop an effective marketing plan. This process involves conducting marketing research to support the marketing strategy and examining customer satisfaction to create customer loyalty.

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.