Swot Analysis For Tesco

Lowe's is one of the biggest big box retailers in the world today. As a result, the company faces competition from various companies, both directly and indirectly. Two of Lowes’ biggest direct competitors include Home Depot and Wolseley PLC, both of which carry similar products in the home improvement category. Each of these retailer On the other hand, an indirect competitor of Lowe’s is any small construction/repair company. These smaller repair companies are classified as indirect competitors because Lowe’s is known as a retailer for “do-it-yourself” home improvement projects. If a repair company is hired to complete a service, Lowe’s is facing indirect competition.

Tesco is a British multinational grocery and general merchandise retailer, it has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in UK, where it has a market share of around 30%.

Tesco is in the Private sector and its purpose is to make a profit by selling groceries and other home goods to people. Their shops are located all around the UK however it also has stores in 14 countries across Asia, Europe and North America. It was originally a national business from 1919 until 1992 when it opened its first store abroad in Poland.

Tesco Plc is a Public Limited Company who securities and shares are included in the stock exchange and list of different countries. In UK, companies like Tesco Plc are registered under the companies Act 1980 and its shared are offered to public in regards of limited liability. In addition, Tesco is associated with retail sector that carries out a majority business of the company and contribute their share in country’s economy to a huge scale. Apart from the retail sector, Tesco Plc faced tough competition all over the world from companies like Wal-Mart, Asda, Sainsbury, and others. Although, Tesco is not in dominating position in the current retail market in the UK, but the company is one of the biggest retail companies working in the UK, North America, Asia, Europe and other. The company

Tesco is worldwide organisation which is well known in providing services to their customers, the organisation is been operating since the early 1924 providing services to consumers.

In the first place I will begin with concise presentation of the firm I am expounding on. Tesco PLC is a international global general merchandise and grocery stock retailer whose headquater is situated in Cheshunt Hertfordshire, United Kingdom. Tesco offers an extensive variety

Tesco can be said to be a global leader in the UK retail business. It is one of the leading world retailers. The company started using the trading name TESCO in the 1920s and since the group has expanded in many ways venturing in different markets and with interest in different sectors. Over the years, Tesco has recorded growth which has been achieved through different strategies. There has been emphasis on the growth of Core UK business in order to expand internationally. This growth has allowed the company to position itself in food and non-food sectors based on retailing services. Over the years, the company has witnessed financial fortunes which have been reflected in its growing sales. Sales have risen from 31,726,280 from 2013 to 32,074,650 in 2014 (Kantar, 2014.) This has been achieved through growth strategies which have seen the company expand its retail outlets and at the same time enter into new markets with high growth potential using their famous ‘every little helps’ branding along the way. The ‘Every little helps’ branding helped Tesco’s attract 1.3 million new customers in the period from 1990-1995, and the campaign achieved good effects on staff morale, attracting quality marketers to join Tesco, directly affected the share price and allowed the brand to move into non-grocery sectors where brand credibility is a key requirement. Disadvantages….limitations etc

In the retail market, data record inaccuracies forms one of the most important causes of out-of stock situation. This leads to decrease in revenue for the retailers. Again, the organizations have to bear significant labor costs due to the manual system of data transfer regarding product information. This leads to indirect effects on poor data quality on the supply and demand chain (Legner & Schemm 2008, p.21). Coles Supermarkets have been using barcoding since early nineties. One of the challenges they have been facing was with the manual entries and increased labor costs if a barcode fails to scan. Secondly, barcodes lacked real-time product tracking and this is extremely important for them, as the supply chain is vast in terms of the intermediaries and the locations from which the goods are supplied and delivered. Coles have suppliers within Australia as well as from countries like India, China and Bangladesh. Due to this, they were lacking best practice opportunities of factory gate pricing and reverse logistics (Coles Centenary 2015)

Tesco plc is a global grocery and general merchandising retailer headquartered in Cheshunt, United Kingdom. Tesco is the fourth-largest retailer in the world measured by revenues, after Wal-Mart, Carrefour and Metro. The second-largest measured by profits after Wal-Mart. It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK (where it has a market share of around 30%), Malaysia and Thailand.

“Competitive advantage refers to what sets the organisation apart from others and provides it with a distinctive edge for meeting customers or client needs in the marketplace.” (Daft and Marcic, 2011, p.152) I will use a SWOT analysis to identify Tesco’s strengths, weaknesses, opportunities and threats so it will be clear what Tesco need to improve so they can go on to making decisions to compete with their competitors and threats.

Aim of this easy focus on Tesco marketing operation and how they control their domestic and international market. The information that use in this report is secondary data and also different techniques, analysis such as PESTEL analysis, SWOT analysis, Marketing mix analysis, market segmentation, targeting analysis etc are used to discover Tescos marketing position in national and international place.

tesco can take advantage of its successful international expansion. tesco is in a position to share their know-how and also is able to apply technologies and know-how which will create a competitive edge over its rivals and also step its learning curve.

Profits for Tesco’s operations in Europe, Asia and Ireland increased by 78% during the last fiscal year. The company has a strong brand image, and is associated with good quality, trustworthy goods that represent excellent value. Tesco’s innovative ways of improving the customer shopping experience, as well as its efforts to branch out into finance and insurance have also capitalized on this.

Associated British Foods PLC is a British multinational food processing and retailing company which was founded in the year 1935 by a Canadian named Willard Garfield Weston and from that date the rest is history. (Grace’s Guide, 2016).

Government drivers – In both its Home market and international markets, Tesco had to mitigate the governmental pressure, ranging from UK government’s department for environment, food and rural affairs to governments of East Asia. However governmental pressure has contributed to the evolution of Tesco’s business model. Even when its exit from Taiwan was based on asset swap model with its competitor Carrefour, it had favorable policies (expect Slovakia). Low trade barriers & compatible marketing regulations in the newly open markets allowed them to integrate the local community.