Swot Analysis For Tesco

3514 Words15 Pages
Tesco IMC plan 2016

University of Malta

Christopher Attard


advertising: CST3331

Imc situation analysis

Despite the recent blunders, Tesco is one of the many focused businesses enjoying long-term success. Their core vision enables them to carry out business strategies consistent with the changing markets and the ever-changing world environment. Tesco vision of the sort of company it aspires to be are as follows. To;

● be wanted and need around the world
● grow into a world business full of possibilities
● Apply their winning attitude globally
● inspire and earn trust and loyalty from colleagues, communities and customers

Corporate goals often ensue company goals. Tesco is one of Britain's leading food retailer's
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● which would be accomplished through investments in efficient stores, distribution depots and new technology to further productivity
● Working closely with suppliers so as to build a long-term business relationship based on strict pricing and quality criteria.
● Supporting the well-being of the community as well as protecting the environment

This SWOT analysis will assess the retailing power of the Tesco organization of retail brands that offer food as well as other items in countries around the world in a multitude of formats. It will provide a current situational analysis regarding its increased competitive atmosphere as well as stakeholder pressures so as to enable gradual rethinking of its forward strategy. This will include a detailed examination of the company's weaknesses, strengths, opportunities and threats so as to re-think its brand engagement and business strategy.


Tesco is still considered one of the largest supermarkets and retailers in the world which many competitors try to imitate, and hence compete
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