Swot Analysis For Tim Hortons

Tim Hortons, which became an establishment in 1964 competes in the fast-food restaurant industry. It is most well-known for its coffee and donuts. Currently the restaurant industry in Canada as of 2014 has shrunk. Which was a decline of 4% from 2013. (Hyatt). Although, top chain restaurants like Tim Hortons are at the top of list of restaurants opening in the industry. The province with the most growth in the restaurant industry is Saskatchewan with an increase of 5.3% from 2013 to 2014. (Economic Look Ahead). With the shrinkage of restaurants, baby boomers retiring and less people entering the workforce in the next decade there is a high demand for workers in the industry. As of 2011 there were 1,118,600 restaurant workers in Canada. In 2020 the projected demand for restaurant workers will be 1,322,000, which will result in a projected shrinkage of 76,500 in that same year.(Help Wanted: Labour Demand in Canada’s Restaurant Industry). The industry is shrinking and is predicted to shrink in the coming years. Top chains will be said to be opening more often, but with policies and organizational rules becoming stricter it is becoming harder to open a franchise. The industry is currently not doing well. (Help Wanted: Labour Demand in Canada’s Restaurant Industry).

Tim Hortons is much more involved in making a true difference for individuals, communities and the around the globe daily than just serving a coffee.

Tim Hortons is currently recognized as the largest fast food restaurant chain in Canada. It provides a variety of products that are appealing to a broad range of costumer choices and the prices are relatively attractive for most of the consumer range. They prices are priced low and that’s why they are often favored by people. The company’s product line consists of premium coffee, espresso-based hot and cold specialty drinks (including lattes, 3 cappuccinos and espresso shots, specialty teas, fruit smoothies), home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods.

Globalization is a process of increasing interactions between companies and countries around the world with less difficulty (Sexty, 2013). Tim Hortons operates mainly in Canada; however, it has expanded over the years to various locations across the world. As of December 31, 2016, there was a total of 4,613 restaurants in nine countries with more than 100,000 employees. Outside of Canada, Tim Hortons is prevalent in the United States, as well as middle eastern countries, such as the Gulf Cooperation Council, Asia, and Europe. Collectively, there are over 4,500 distribution outlets on a worldwide scale. In Canada, Tim Hortons dominates the coffee industry with eight out of every 10 cups of coffee sold in Canada being from them. In addition, Tim Hortons remains perched at the top of Canada’s fast food market, generating a staggering 25% of all fast food revenue in Canada. A powerhouse in Canada, Tim Hortons has outsold every other fast food restaurant, including McDonald’s.

Medical Mercy Canada has a good reputation and credibility in Canada. MMC has received "The National Prime Minister’s Volunteer Award" for its Lifetime Achievement. MMC has Canada’s renowned sponsors associated with its famous logo. Reputation, credibility, and goodwill are its assets that can be offered to its prospective affiliations such as Tim Hortons, Starbucks, Cisco, ASML or Best Buy. Tim Hortons is a brand that has been embedded in a Canadian lifestyle which would definitely like to associate with an organization that received the coveted award from Canada's prime minister. MMC with an ensemble of volunteers from various parts of the world has a worldwide reach. In its association with Starbucks, the volunteering organization can generate

Tim Horton offers the great quality of items at the competitive cost. Tim Horton operates stores all over the Canada and U.S. and each regional office is responsible for its local franchises. Just in time model ensures that the raw materials are always available to prepare its products. It helps the company to be more efficient and lower cost throughout the process that passed on to customers that helps in the fair pricing of the products. Tim Horton puts great effort to provide services and goods in the way that respects independence, dignity, integration, equality to all the guests including people with disabilities (Tim Horton, 2015). Tim Horton is doing their best to provide best services to their customers including people with disabilities.

* Of the 6 major urban areas in Canada – Toronto, Montreal, Vancouver, Ottawa, Gatineau, Calgary and Edmonton every single one of these demographics has an appropriate saturation of stores to meet supply and demand. In the last few years many suburban areas have developed at rapid paces which has led Tim Horton to strategically place more locations in these areas where once there may have been only one store, now

They cannot rely on their name alone to have customers choose them. The previous report had already noted that Tim Hortons had dominated the market in coffee sales in Canada, and according to coffee experts that is despite being a worse coffee than McDonald’s and Wendy’s. (http://www.theglobeandmail.com/life/food-and-wine/food-trends/mcdonalds-tim-hortons-who-makes-the-best-brew/article4183891/) In order to grow an international presence they will need to improve their in store model to offer extras like their competition has. When they are already competing against the market prevalence of Starbucks in the United States (http://www.usatoday.com/story/money/business/2016/12/07/starbucks-stores-coffee-howard-schulz/95086206/) they will need a superior product as customers will need to go out of their way to get to a Tim Hortons over a

Tim Hortons is a substantial organization that spotlights on top quality, constantly crisp items, esteem and extraordinary administration. It has turned into the biggest speedy administration eatery network in Canada gaining practical experience in constantly crisp espresso, heated merchandise and home style snacks. Initially Tim Hortons offered just coffee and doughnuts to its clients yet has incredibly extended today to offer a full lunch menu also alongside numerous more heated products. The greatest fascination in Tim Hortons is still their constantly new espresso, it is likewise offered in a bring home tin so clients can appreciate the considerable taste of Tim Hortons' espresso at home.

Trader Joe's is an American supermarket founded in Monrovia, California and owned by a German private equity family trust. Trader Joe's named after its founder, Joe Coulombe. The chain began in 1958 as convenience stores called Pronto Markets. The first store branded as "Trader Joe's" opened in 1967 in Pasadena, California (Wikipedia, Trader Joe’s). Trader Joe’s offered products such as sprouted wheat bread, whole-bean coffees, and black rice which are not always found in any grocery stores. They also focus on selling private label, gourmet, organic, imported food and domestic wines. Trader Joe’s offered private label items with brand names such as Trader Joe’s, Trader Jose, Trader Ming’s, and Trader Giotto. Their 80 percent or more products consists of private label item and they don’t carry any major brands at the store.

In June 29th 2015, it was ranked as #1 in trusted brands, which was rated on, quality, value and reliability. Tim Hortons has proven that it has great quality within the eyes of Canadian consumers. Tim Horton’s is recognized throughout Canada as a welcome home brand, because of Tim Horton’s exceptional service. A reason for such high service is the fact that Tim Horton’s hires great employees, which represent the brand well. Tim Horton’s takes the time to research the communities that they locate their stores in.

Tim Horton is a Canadian company founded in 1964 in Hamilton, Ontario. The company focuses on producing quality products and services for its customers and the community since it is specialized in fresh coffee, baked goods as well as home-style lunches. Through leadership, innovation and partnership, the company is likely to achieve the desired goals and objectives. Currently, Tim Horton Company is the largest in Canada in view of the fact that it provides variety of products in order to appeal a broad range of customer preference at a friendly price. Therefore, this company has engaged in the use of sustainability in the United Arabs Emirates in order to utilize the available resources in the manufacturing and production processes.

Tim Hortons’ biggest competitor is Starbuck which is the largest coffee chain in the world, having its presence in approximately twenty thousand location. It’s very important to understand that despite holding 75% of the Canadian coffee market, Tim Hortons is facing really tough competition from the international companies which are coming up with new and aggressive market strategy to attract the Canadian customers. Starbuck is using patriotism to take away the market from Tim Hortons which holds a very sentimental value for all Canadians. Even McDonald has enter the Canadian market and is trying to attract the customers with their low price coffee.

Yet while Tim Hortons overwhelms the Canadian espresso market, it has attempted to discover accomplishment in the U.s., and has confronted rivalry at home as of late from Starbucks Corp. what 's more Mcdonalds Corp.

Tim Hortons, Inc. is positioned within the market as a mature company with a strong consumer franchise. Broadly, the entity enjoys a strong brand, very profitable franchise income, strong cash flow, high returns, strong same store sales, and a low-risk business model.