Swot Analysis: H.J. Heinz Company Essay

912 Words4 Pages
SWOT Analysis: H.J. Heinz Company

Mission/Vision Statement: The only real vision statement Heinz offers is to ‘have a bottle of ketchup on every table.' This vision statement reinforces the notion that Heinz only produces ketchup. It is unnecessary for Heinz to further identify themselves with ketchup. The ketchup market is not going to continue to expand much more than it has already. Since Heinz is synonymous with ketchup already, and customers are aware of this high quality product, they should make consumers aware of the other products they offer. Those who feel Heinz ketchup is of the highest quality would be eager to buy other products produced by Heinz believing they too would be of the highest quality. They do need a
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Their international operations make them susceptible to the strengthening U.S. dollar. Opportunities: The Heinz corporation has the opportunity to get into the diet fad. The trend now follows the Adkins Diet. They could create meals that were compliant with this diet. Perhaps pushing their Star-Kist tuna line and making some creative packaged meals with the tuna would be popular.

Threats: The threat of off brand or store brand condiments is very significant to Heinz. The rising popularity of salsa and similar international condiments is also something of which Heinz must be aware. The new trend of dieting and losing weight could also be a threat to the Heinz company. As people tend to eat healthier they may consume less Bagel Bites, and Boston Market gravy. The strength of the American dollar and economy is a serious threat to realized profits for Heinz. Heinz is very susceptible to international food regulations as well. They should have a plan of action if something similar to Mad-Cow occurs, affecting one or some of the ingredients of their products.

Financial Analysis: In 2000 Heinz income numbers were extraordinary when compared to its competitors. This is especially since their dollar amount in sales was less than many other companies who did not have near the income received by Heinz. This must be a testament to much attention given to becoming efficient and

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