Swot Analysis Lululemon

Despite previous and recent controversy going on within Lululemon the company still looks to fight for their brand image and focus on their core competencies to renew the companies image. While former CEO, Laurent Potdevin did help create the trend of athleisure the company still aims to maintain on focus on the trend (Schmidt, 2018). Due to high comfort of athleisure wear for millennials, they want to continue to strive to bring that to consumers lifestyles. Consumer’s would be able to wear Lululemon products “... in the office, while running errands, when out with friends, [and] at the gym…” (Fromm, 2016).

RFID systems are currently being used in manufacturing plants to track parts, stay informed of work in progress, reduce product defects, increase throughput, and manage production of given products. Big name retailers such as Best Buy, Metro, Target, Albertson’s, Hewlett Packard, and Wal-Mart are leading the way in implementing RFID systems. These retailers recognize the need to improve inventory efficiency, ensure products are available to customers as needed, decrease theft, and cut down on costs associated with tracking and processing inventory.

Expansion of a company is never easy, especially if the company were to expand overseas to a foreign country. The products or service the company offers or sells must fit into the culture and environment of the country. Ignorance to these factors can lead to a major downfall

JC Penney is an American department store chain with 1,095 locations throughout the United States. In the latter half of the 20th century, shopping malls became very popular and most of the company’s stores were situated in the downtown areas, they followed the trend of developing more stores in the shopping malls to attract customers and increase the financial profitability of the company. Conversely, JC Penney had freestanding stores, and was able to get consumer traffic which helped the company earn a profit and increase its market share.

J. Crew started their journey in 1947 with the name of Popular Sales Club. J. Crew appeared in 1983 with the mailing of its first catalog. In 2003, Millard "Mickey" Drexler appointed as chairman and CEO at J. Crew, pushing service, quality and its innovation to the next level. J. Crew is a broadly perceived attire and adornments retailer that grasps and exclusive expectation of style, craftsmanship, quality, and client benefit. J. Crew is fully integrated multi-channel, multi-brand, specialty retailer. Most of the loyal followers were not satisfied with the new change, with numerous baffled that the organization had deserted its reliable customers who has been pulled in to its traditional styles. J. Crew went worldwide in August 2011, they

Jcpenny was opened and established by James Cash Penney; he began his career in retail management, when he opened The Golden Rule store, in partnership with Guy Johnson and Thomas Callahan, on April 14, 1902 in Kemmerer, Wyoming. He participated in the creation of two more stores, and purchased full interest in all three locations, when Callahan and Johnson dissolved their partnership in 1907. In 1909, Penney moved his company headquarters to Salt Lake City, Utah to be closer to banks and railroads. By 1912, Penney had 34 stores in the Rocky Mountain States. In 1913, all stores were consolidated under the J.C. Penney banner. The so-called "mother store", in Kemmerer, opened as the chain's second location in 1904. It still

What started with a handshake between two running geeks in Oregon in January 1964 are now the world 's most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach, found the Nike Company, named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight 's car. From these rather unpromising beginnings, Knight 's idea grew to become the shoe and athletic company that would come to define many aspects of popular culture. Bill Bowerman 's search for

Retail stores around the world are very important for any economy. Saks Incorporated provides its customer with leisure items such as clothing through different stores around the world. Most of the stores that Saks Incorporated primarily are in the United States. Headquarter of the company is in New York where it first came about. Saks is a popular trend retail firm. The organization offers a large number of products to their customers including accessories, shoes, jewelry, gifts and luxury apparel. Saks also has stores under its name including Saks Fifth Avenue and Saks Fifth Avenue OFF 5th, which separates them from other business organizations. The organization gives solid support of the clients to keep up the great confidence from the clients. They build up themselves as one of the strong retail companies in the United States.

JC Penney stores sell conventional merchandise including clothing as well as shoes and also an array of leased departs like Sephora, salons, optical centers and portrait studios. In 2006, JC Penney has begun the partnership with Sephora to lure in young female consumers and aims to have a total of 140 Sephora stores in JC Penney by 2017 (Kezar, 2017). Sephora has since then been one of the most profitable sector in JC Penney. In 2016, home appliances is also brought back to select stores for the first time in 30 years (Bailey, 2017). This includes the introduction of new appliance showrooms for the home department expansion. In addition to adding Sephora and home department to JC Penney, women’s apparel product has also revitalized by adding more products selection and improve shopping experience. During the first quarter of 2017, Nike products is added to all stores and adding Adidas products to more than 400 locations. JC Penney also expands footwear and Boutique+ brand which is a plus-sized women’s wear to cater more audience(Kezar, 2017).

J.C. Penney is a chain of mid-range department stores selling a comprehensive selection of elements, including apparel, home furnishings, jewelry, cosmetics and cookware. It operates 1,020 stores in 49 states and Puerto Rico and has an online presence at www.jcpenney.com.

Brazil real name is Republica Federativa do Brasil. The government is made up of a multiparty federal republic with two legislative houses: federal senate and chamber of deputies. The president of Brazil is Dilma Rouseff. Native language is Portuguese, religion is mostly Catholic, population as of 2014 is 205,053,000, and the capital is Brasilia. Lululemon is an athletic apparel brand that was created to give athletics a better quality of clothing. Not only that Lululemon was designed to care for the whole athletic mind, body, nutrition, and create the ability to mingle with other athletes.

In this analysis, our group sought to compare, contrast and evaluate the main business aspects of both organizations, we analyzed company’s form of business and their ownership, organizational structure, strategic plans, marketing, customer service and responsibilities. We used both primary and secondary method of collecting data. Our group members personally had one to one direct conversation with employee’s and from company websites, database, journals etc. We tried to cover all the differences and similarities and then evaluated both companies. Both companies are trying to do best in their own way and in their own speed. Sportchek has better experience in serving customer and make assurance when their customers buy products. Sportchek and Lululemon both make sure that their vision and missions are followed. In terms of marketing, again Sportchek is a step ahead of Lululemon as Sportchek has low prices as compared to Lululemon and it has more investors to invest for promotion. Our research concludes that both companies’ business strategies are effective in their own ways. There are several areas of enhancement of business which can be recommended. In case of Lululemon they are going well but they need to focus more on their planning, whereas Sportchek is huge one or two bad things wrong won’t harm much. We hope both the companies have good future ahead.

Nike supports recycling efforts with its Reuse-A-Shoe program. Started in 1993, it collects old shoes, processes them into sports surfaces, basketball courts, playgrounds and running tracks, and donates them to needy communities (Ferrell, et al,. 1998).

Under Armour will partner with a local company to handle the manufacturing and distribution of a new premium athletic shoe. Under Armour specialized in product development, marketing and securing endorsement and sponsorship deals. Action/Relaxo specializes in manufacturing and distributing their shoes. Together these two companies will be able produce a premium athletic shoe that will appeal to millennials, the middle class and athletics. A multidivisional structure combining these two companies together will divide employees into divisions based on the geographic area. Under Armour will be divided into three geographical regions, US, Europe and India. Each region will have their own marketing, sales, and product design teams.

Victoria’s Secret is an underwear company specialized for women almost any age. It is a part of Limited Brands portfolio, which owns Victoria's Secret Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel brands. Victoria’s Secret accounts for more than 50% of this portfolio. It is the most purchased underwear brand in the United States. Victoria’s Secret offers luxury, sexy, comfortable underwear for women. Moreover, they offer beauty products, cosmetics, clothes and accessories. Victoria’s Secret net sales accounted for $5,604 million in year 2009. Victoria’s Secret owns stores all over the United States, in Canada and sells its products worldwide.