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Swot Analysis Lululemon

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Lululemon operates in an era in which the world has become much more intertwined due to 2.4 billion having access to the internet. People are more connected to not only others but also the world around them. This has to lead to a natural hunger for connectivity in our daily lives. Lululemon is piloting in-store technology and RFID programming (Radio Frequency Identification Device) to give customers better access to the item they are looking for in real-time, including online inventories while they shop.“The system has increased the company's inventory accuracy to 98 percent”, says Jonathan Aitken, Lululemon's RFID program director. “The company's ability to get access to RFID-based inventory data and choose to sell goods online or in store
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