Swot Analysis : Marketing Mix Strategy

1227 Words May 7th, 2015 5 Pages
STRENGTHS Weaknesses

-Recruitment and attraction of a new members or customers by healthy foodie recipes.
-The people in Bruce area will enjoy the availability of healthy foodie recipes, in term of wellbeing and health. -High spending of money on electricity and water bills.
-Conflicting of ideas with previous competitors.
-High competition when attracting customers from the previous competitors

Opportunity Threat

-Government funding and subsidises for all businesses.
-shop location in a suitable environment.
-High income which value the economy of dollars that reduce the interest rate. -High interest rate and taxes from the government.
-Other calamities such as environmental factors (e.g. flood, drought and fire).
-high wages from the company over the weekend and public holiday penalty rate.

(Tootelian et al, 2012 & ABS, 2011).

Marketing Mix Strategy.
The marketing mix is the usual ways of controlling, planning marketing equipment’s that an organisation or a company uses to produce a reasonable and desirable reply from its target market (Gronroos, 1994). The marketing mix strategy comprises of whatever influences demand that a company want to do in order to generate production. It is a very crucial instrument that help in marketing planning systems and performance (Cousins, 1991). In management section Marketing mix strategy is use as a styles set of tools that motivate and influence sales. The marketing mix traditional formula is known as…

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