Swot Analysis : Marketing Planning

To have a successful marketing strategy we will look at our competitors and see how it works for them and see if there are ways to improve it to benefit us. We need to see where their weakness lies and try not to follow the same pattern. There are many ways to advertise and promote our business such as:

The recent competitive business environment requires developing a more profitable marketing plan and this plan must hit the ground reality as well. Many researchers stated that it is the core principle of the successful marketing. In marketing management plan the marketer must see the market with new eyes. Marketer should have ability to identify the true values of the each and every customer and the organization benefits in the complex increasing market. Marketer should have also study the

The nestle had been a very reputed and key company in the market of milk and chocolates and food products, but it had been a long time since they had introduced anything new in the market. So they decided to enter in the market of Coffee machines manufacturing. Although being a multi-dollar Company but still their reputation was at stake as they had been serving the customer with the best possible quality in all aspects.

SWOT analysis is an examination of an organization’s internal strengths and weaknesses, its opportunities for growth and improvement, and the threats the external environment presents to its survival. Originally designed for use in other industries, it is gaining increased use in healthcare. Steps in SWOT Analysis The primary aim of strategic planning is to bring an organization into balance with the external environment and to maintain that balance over time . Organizations accomplish this balance by evaluating new programs and services with the intent of maximizing organizational performance. SWOT analysis is a preliminary decision-making tool that sets the stage for this work.

The report clearly shows that McDonalds is achieving its success by listening to customers and fulfilling their needs. its recognized through more and more promotions and advertisements and also through its logo design which is a huge yellow M.

Benchmarking is a tool that allows the company to determine how its strategy in the chocolate and confectionary industry comports to the industry’s best practice, considering both cost and effectiveness. Word count: 615

From the benchmarking, my family business have to analyze where it is in the market, who is the best in the industry, how they do it and how can the business it better. The information that can help to definite into the benchmarking process is the SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). The SWOT analysis has two factors, which are internal and external factors. The internal factors are strengths and weaknesses. The external factors are opportunities and threats.

* Benchmarking allows companies to compare themselves with others, to identify their comparative strength and weaknesses and learn how to improve. It is a way of finding and adopting best practices.

Strengths: “Expedia has a strong portfolio of brands, serving a wide range of customers worldwide” () Expedia leading in having the strongest brands including hotels.com, Hotwire, TripAdvisor, and eLong. Expedia has large scale of operation. Is larger than its competitors what gives them ability to have better access to financial, technical, and human resources. Expedia has extensive distribution network. What mean besides of their own website they also serve on their branded websites.

The guiding force in business today is the ability to adapt to ever changing markets and circumstances while staying competitive. Strategic planning is where each company starts. Airgas is an American company that has just been purchased by the European company, Air Laquide. We are going to develop a strategic plan to grow their business over the next three years. Our strategic planning process will look into the following areas which include company history, products, competitors; we will look at the current situation of the market and use a SWOT analysis to determine areas of opportunities. Finally we will look at a few areas of the SWOT analysis and gain a better understanding of why they were chosen and understand why they are essential to the strategic plan.

Marketing strategy is the goal of the increasing sales and achieving the sustainable competitive advantages. Marketing strategy includes all the basic and long-term activities in the field of the marketing that deal with the analysis of the strategic initial situation of the company and the formulation, evaluation and selection of the market-oriented strategies and therefore it contributes to the goals of the company and its marketing objectives.

Strengths: Target has a lot of services and product as well as red card which use for 5% save and free freight. Company’s website includes entire store and provide plenty of offers in every week. Many features like ability of verifying if product is in a particular location. For client refreshment providers inside target Coffee house. Though, online strike was a black section in Target’s history, still able to sustain clients even after data violation. They provide give 5% of benefit to local neighborhoods.

Market research systematically collects and analyzes relevant information about the target market, thereby investigating the target market, and its segmentation and trends. A complete market research consists of three stages with distinct objectives: exploratory, descriptive, and causal researches. In exploratory research, preliminary information will be systematically gathered, screened, and analyzed. In descriptive research, the key issues that affect the target market will be subsequently identified and then the corresponding hypotheses will be formulated. Finally, in the causal research, the proposed hypotheses will be tested. In addition, the Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is a commonly used tool for market research. Through a thorough market research, the need of customers, market size, and competition will be revealed, which will help the company to make decisions on whether a new market can be created, and how and when to approach the target market.

Marketing strategy outlines the master plan of actions aimed at achieving the company's marketing goals. Marketing is far more than tactics; it involves strategic management which is the foundation for the success of its tactical elements (Hartley & Rudelin, 2009). A good number of factors have to be considered before creating a market strategy; this includes market penetration, market share, profit margins, capital investment, financial analysis and emerging technological trends (Robert, 2002).

History, products and services-in 1998 Nick Swinmurn was walking around a mall in San Francisco looking for a certain pair of shoes. Problem was he had to keep going to different stores because apparently if one store had the right color but not the right size or had right size and not the right color. Frustrated that he couldn’t get the shoes he wanted he went home and tried to see if any mom and pop stores selling online had the shoes, turns out none did and nick realized there weren’t any major retailers online who specialized in shoes. So seeing both a need and an opportunity, nick quit his job and started an online shoe retailer, shoesite.com. Not wanting to prevent business from being able to expand into other product categories, he needed to change the name of shoesite.com. he asked now CEO Tony Hsieh about using the word Zappos as the new name which comes from the spanish word zapatos which means shoes. then after some brainstorming they decided on Zappos. Sure enough, as Zappos has grown, so has its selection. Founded in footwear, today’s offerings continue to evolve and include clothing, accessories,