Swot Analysis : Mc Donald

Furthermore, McDonald’s is a true franchise success; the success of McDonald’s goes back to its roots, the start. By being consistent and providing quality service, cleanliness, and values at all times, customers have nothing to complain about and customers always know what to expect locally and internationally. With making things new and fresh, innovation is a key component to the success

1) Set out the main criticisms that have been leveled at Mc Donald’s in Europe. To what extent are these criticisms likely to be replicated in Asia? What differences can be predicted?

McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social

Though McDonald’s have spread its portfolio across the globe which reduces the risk factor but it might face complications if the government regulations and exchange rates fluctuates. McDonald’s have been facing persisting disapproval by a small group of people who have been publicizing its negative picture, the company has to stay cautious in order to avoid any law suit against them. (Leonard, 2015)

McDonald’s has been a staple in the restaurant business for as long as most of us can remember. It has achieve around the globe, but not without overcoming a fair amount of challenges in its pursuit of the title “King of Fast Food”.

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

Products and Services: McDonald has to continuously evolve its menu to meet the emerging customers need and to attract new customers. Currently, nutritional value has become very important for customers.

“Stockholders provide the enterprise with the capital and expect an appropriate return on their investment in exchange. Employees provide labour and skills. In exchange they expect commensurate income and job satisfaction. Customers want value for money.   Suppliers seek dependable buyers. Governments insist on adherence to legislative regulations. Unions demand benefits for their members in proportion to their contributions to the company. Rivals seek fair competition. Local communities want companies that are responsible citizens. The general public seeks some assurance that the quality of life will be improved as a result of the company’s existence”.

McDonald's has embraced emerging technologies and put them to use as part of its marketing plan and text messaging is at the forefront. McDonald's has used text messaging for promotional activities such as games and contests. It has been so successful that the company now views text messaging as a significant part of their U.S. marketing plan. McDonald's sees customers using texting to order their food before reaching the restaurant and paying the bill through their phone carrier. McDonald's is also testing multimedia interests, such as giving customers the opportunity to download music, games and movie trailers from designated areas of the restaurant (Carpenter, 2006). McDonald's is also rolling out wireless internet connections in some locations. It being marketed as the next phase in convenience, something McDonald's believes it pioneered. By offering an open network to all customers, McDonald's is tapping in to the height of convenience (m-Travel.com, 2006).

McDonalds has many competitive strengths, not only because it is such a large and well known brand but it also adapts its services and image to fit in with current social trends, for instance adding more fruit and salads into its menus to help promote a healthier image.

McDonald’s is producing their own product such as burger and salads in their own kitchen and also, cooking their dish such as fries and meat patties in their own grill. The organization also used television and internet for their promotional method and transportation such as motorbike for delivery.

The reason McDonald’s has been succeeded in the fast food industry is the value of money of their products, and the fast clean and friendly environment. Customers are getting attracted to this chain over competitors due to the quality of service and they could get burgers and fries at one price, not like other places who sells the same products, food package can be bought for a same price. The other quality is the consistency, with this qualities, Korc noticed that they have a potential of opening new stores and expand the business into mass scale successfully, which they do currently.

McDonald’s is a prime example of a successful organization which has stood the test of time. The company was founded in 1955 by Ray Kroc and Richard McDonald (“Our History McDonald’s”) As a child I was drawn to McDonald’s due to the popular toys that came with a Happy Meal. Fast-forward to present day I now understand how the company has not only survived but remained successful and loved by millions. Visiting McDonald’s I was able to witness their day to day operations, structure and the process behind their organization. Furthermore, the company has incorporated the philosophies of Frederick Taylor, Max Weber and, Henri Fayol. All in all, McDonald’s resembles a finely tuned machine and from the looks of it will continue to do so moving

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

In order for McDonald’s strategies to operate effectively they must align with the external factors in the fast food restaurant industry.