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Swot Analysis Of AT & T

Satisfactory Essays

MGT101 - Principles of Management

SWOT Analysis
AT&T
September 24, 2017

Ms. Jones
Desiree Pilkington

SWOT Analysis of AT&T

S - Strengths:
AT&T inc. is the oldest telecommunications service and has been able to grow to the point that they now covers all major metropolitan areas and covers more than 300 million people with its LTE technology in the United States. AT&T also provides 4G coverage, and when combined with the company’s other upgraded technologies, the carrier should be able to enhance its network capabilities and provide the best mobile broadband speeds for data and video services. AT&T's network is one of the fastest in the nation which allows customers to keep in touch and conected in more that 7 continents, 200 countries, and hundreds of major cruise ships as well. As the communications industry continues to move toward Internet-based technologies that are capable of blending traditional wireline and wireless services, AT&T plans to offer services that take advantage of all of the newest and best technologies. In particular, the company intends to continue to focus on expanding its AT&T U-verse high-speed internet and television offerings, while developing IP-based services that allow customers to combine their home or business based services with their wireless service which serves as a competitive advantage and allows the company to serve a very large subscriber base. In addition, this company’s size and leverage ought to allow it to take

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