Swot Analysis Of Al Qahwa

Starbucks is an American coffee company and coffeehouse chain which founded in Seattle and Washington from 1971, Starbucks already operated more than 20000 locations worldwide. (Starbucks Coffee Company, 2016) As one of the bestselling coffeehouse chain, Starbucks need to find a long term corporation supplier to provide coffee beans. Costa Rican coffee beans are considered among the best in the world. (Kummer, 2003)

Founded in 1985, Starbucks is one of the largest coffeehouse companies in the world, with over 16,000 stores in 50 countries (Starbucks Annual Report, 2009, p. 1). Starbucks sells high-quality

The Starbucks Corporation is an international coffee company that was founded in Seattle, Washington (Starbucks.com). With 19,435 stores in 58 countries, it is the largest coffeehouse chain company in the world; Starbucks sells a variety of hot and cold drinks. These include espresso

officially the world’s largest coffee chain, with a total of 21878 stores operating globally as

Starbucks is a worldwide coffee company that produces world-class coffee, pastries and beverages. They are known as one of the most productive global coffee companies. Starbucks began as a small coffee and was founded by Jerry Baldwin, Zev Siegl and Gordon Bowker in Seattle, Washington in 1971. It is now headquartered in Seattle, Washington and incorporated in Olympia, Washington. The company’s fiscal year end date is September 27th. Although Starbucks has its own audit and compliance committee, that puts together their financial statements and reviews all accounting and financial processes pertaining to the financial status of Starbucks Company, KPMG also audits their financial statements.

The coffee industry has proven there is a never-ending shift of global power through the global economy. Thus, through the history of coffee, it is apparent that factors involving the globalization process such as absolute advantage and comparative advantage have had an impact

Starbucks has been very successful in Turkey despite the economic problems the company was experiencing in the U.S. during 2007-2008. The fact that Starbucks’ Turkey C.E.O. Can Ikinci is Turkish and that he had studied in the U.S. and worked in London played an important role in the company’s success in this country. Mr. Ikinci was familiar with the culture, the market environment and with the skills he acquired overseas, he was able to build a strategy based on the adaptation of the product to local consumers as it included Turkish coffee. This demonstrates how the company did their research as coffee is an important component of the Turkish culture. The marketing strategy shows that Starbucks was thinking about the local patrons and they also brought the U.S. standard products to Turkey, which are some of the growth drivers, just like Gloria Jeans did with their coffee products.

Consumption of coffee in the world has been on the rise and so has it in the United Kingdom. Producers of coffee are mainly African countries (Kenya and Ethiopia) and Brazil in South America. Coffees from those countries are exported to countries like England and the rest where they are refined to meet the client’s expectation as far as taste is concerned. Here in United Kingdom there are many coffee brands and shops/stores, but in this paper only Costa and Starbuck will be discussed. The basis of the discussion is to find out consumer preference over each other and why exactly. Costa is a British multinational coffee house with approximately 1,755 outlets in the United Kingdom and 1,106 outlets in other countries. Starbuck is still a multinational coffeehouse based in the United States of America. It has 12, 356 stores world, but fifty percent of the stores are found in the united states, in United Kingdom there are only 808 stores as per early January 2015. The paper will determine the superior rival among the two coffeehouses.

The paper presents and analysis of the company’s competitors in the UAE market (TQM and KPMG) using the SWOT analysis model to determine internal and external factors and the strengths, opportunities weakness and threats the company faces.

The Starbucks Company is a purveyor of gourmet coffee that was founded in 1971 at Seattle’s Pike Place Market (Retrieved March 10, 2015, from http://www.starbucks.com/about-us/company-information). At that time Starbucks was a single storefront that offered premium, fresh roasted whole bean coffees. Since opening that single store Starbucks has grown to an international presence with branding that is recognizable worldwide. In addition, Starbucks has increased their product line beyond hot and cold coffee beverages to include hot and cold teas, packaged whole bean and ground coffees, high quality, fresh foods and coffee making equipment and supplies. Starbucks operates a total of 19,767 company operated and licensed stores and operates in 62 countries. In addition to the Starbucks’ brand the company also owns and operates other well-known brands such as Teavana and Seattle’s Best Coffee. (Retrieved March 10, 2015, from http://news.starbucks.com/uploads/documents/Starbucks_Fiscal_2013_Annual_Report_-_FINAL.PDF)

Christophe Reale, the managing director of Espressamente at Illy, acknowledges the demand prospects for coffee, and is aware of the growth of niche markets in traditional consuming countries and the opportunities of new consumers in emerging and exporting countries. Christophe anticipated Espressament’s place within the global market and the company’s opportunities for future growth, he knew the importance of prioritizing markets to achieve the global route to markets. Based on previous given knowledge, sales potential analysis and a ton of research, Chistophe decided to focus only on the markets or countries with the most potential. And with this diligent research and vast experience Christophe will foresee where the greatest potential for success lies, and what kind of strategy should be pursued

With the development of economic globalization, “fast food” becomes a more and more substantial industry in the business world, which adapts to the pace of people’s life. Each organization spares every effort to stand forward the competition due to the fierce competition. In this article, we focus on the “Starbucks”, a prevailing coffee manufacturer in recent years.

Since Coffee businesses such as Starbucks and Dunkin Donuts are rapidly increasing as well as its recognition worldwide this can be a serious constraint when it comes to identifying my product features which can lead my business to a perfect competitive environment which implies low profit. To lower the chances of ending up in this type competitive environment, our coffee beans are going to be exported from Brazil, Vietnam, India, and Dominican Republic even though the Dominican Republic is not included on one of the top coffee producing countries; I will like to open up opportunities for Dominican coffee brands to supply coffee beans to my industry. For customer satisfaction our coffee is going to be naturally produced and serve; by naturally serve I mean is not going to include any milk or other substances that takes away the true natural and pure flavor of coffee even though both Starbucks and Dunking Donuts have this type of option in their menu, it will be going to address different consumer needs. Besides the fact that nowadays coffee is really predominant, my service is going to provide not only satisfaction to my customers, but also it will inspire them to achieve their goals and ambitions.

Starbucks is one of the largest coffee shop chains in the world. In 2005 it was the leading coffeehouse retailer in the world with operations in 34 countries outside the US, counting 10.241 coffeehouses. Starbucks began its international expansion with Japan in 1995. We think Starbucks is a global company. Throughout the answer we will use Starbucks’ value chain activities to explain why Starbucks can be considered a global company.

These days Starbucks owns more than 18,000 stores in 62 countries and is the premier roaster and retailer of exclusive coffee in the world. Back in 1971, when the first Starbucks opened, the company already had two intentions to give to people every single day till now: share specialty coffee with friends and help to make the world a little better.