Swot Analysis Of Amazon

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Amazon is the world’s largest online retailer and is indeed a pioneer in the online retailing world. Though it started as an online bookstore, its success in its venture drove it to diversify into selling anything that can be sold online. Furthermore, Amazon has also expanded globally and now operates around the world through a combination of localized gateways and globalized delivery and logistics platforms. Amazon follows a well implemented strategy that contains five parts.
Arenas
This part of the strategy explains where Amazon will be active. This includes product categories, market segments, geographic areas, and core technologies. Amazon sells virtually every legal product one can imagine. They also successfully operate in many different areas which will help sustain their competitive advantage in the market. Shipping: In recent years Amazon has been building up many aircrafts and branded trucks, has entered the ocean freight industry, and has lead the way of innovation on drone delivery. Amazon's lightning-fast 2-day delivery for Prime members (it's even testing same-day delivery for some products and locations) is a demanding timeframe for third-parties like UPS and FedEx to abide by to. So, Amazon is in-housing logistics. The next step would eventually be to sell its shipping services once a big enough demand has been created. Banking: Amazon's eventual move into banking and financial services is equally foreseeable. Amazon teamed with Wells Fargo & Co. to

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