Swot Analysis Of Amazon

Amazon.com was founded as an online bookstore in July, 1995 and went public in May 1997. In June, 1998 Amazon.com launched its music store. Since then Amazon.com has become the most prominent Internet retailer. Over time Amazon.com has added several products including electronics, health and beauty products, house wares, kitchenware’s, music, tools, toys, videos, and several services such as auctions, 1-Click ordering, and zShops. Amazon.com has expanded nationally and internationally and now operates several customer service and distribution centers in the United States and international web sites that

(a) Product – Amazon Corp. is one of the leading ecommerce platforms in the world. The company offers a wide selection of products. Through continued expansion and diversification, the company’s products now include not just online retail, but also a variety of other products and services that address market needs. These products and services include retail goods, Amazon Prime, consumer electronics, digital content distribution service, Amazon Video, Amazon Web Services (AWS), Amazon Publishing, Amazon Fresh, Amazon Prime Pantry, Amazon Dash, Video Direct, and many more. Amazon’s marketing mix increases in effectiveness as more products are added to these e-commerce offerings.

Amazon.com Inc. was initiated by Jeff Bezos in 1994 after realizing the rapid rate at which the internet and websites were growing in popularity among business organizations and individuals. In 1995, the company started operating its website for selling books, videos, compact discs, computer software and computer hardware before being incorporated in1996 as an e-commerce company (Reuters, 2015). Apparently, the company offers may products and services for sale; these products include merchandise for resale products offered by third parties. In this regard the

Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly.

Amazon is the world’s largest online retailer that was launched in 1995 (Rouse, 2014). Amazon was mainly a book selling company that has enlarged its’ business by selling a variety of goods. The company sells all types of technology devices such as cell phones, games, televisions, movies, cameras, computers,

Neil Irwin of The New York Times writes of Amazon: “The online retailer is on a collision course with Walmart to try to be the predominant seller of pretty much everything you buy. Each one is trying to become more like the other — Walmart by investing heavily in technology, Amazon by opening physical bookstores and now buying physical supermarkets.” Something similar, says Irwin, is happening in “nearly every major industry,” benefiting “the biggest and best-run organizations, to the detriment of upstarts and second-fiddle players.”

(Amazon.com, Inc.) And lately, Amazon just introduced their newly invented product, Kindle Fire, the most-advanced tablet providing a fully-integrated and end-to-end service for customers. (Amazon.com Inc.) They also started renting thousands of college textbooks to college students with a recently launched service called Amazon Textbook Rental. (Amazon.com Inc.) Amazon’s wide range of product offerings gives them a good chance of future financial growth. (Amazon.com Inc.)

To begin with, Amazon is an American electronic commerce company that was founded in 1995 by Jeff Bezos. Amazon is considered as one of the largest online shopping websites in the world, it has changed the industry by setting high standards. Amazon was first known for having a wide selection of books, later the company expanded into new ventures which has now widen their customer base. Amazon later started to sell Blu-rays, DVDs, CDs, software’s, video games, electronics, furniture, clothing wear, food, toys, and jewellery. Through their reputation, they were able to produce their own line of products such as Fire tablets, Amazon Kindle and Fire TV which allows them to dominate the ecommerce market. Amazon is known for selling products at low prices, which allows amazon to compete with retail companies. The company works with over 2 million retail companies, displaying a wide range of products to choose from. Amazon analyses the seller’s patterns to buy out the same products directly from the manufactures and sells them for a lower cost, as of this retailing companies cannot price match with Amazon.

The objective of this case study is to outline and provide a brief overview of Amazon.com’s (Amazon) mission, strategic direction, core competencies, relied technologies and their future impact of new technologies, and how management and use of consumer data will impact future business.

Considered a pioneer in web based retailing, Amazon.com, Inc. extended amid the late 1990s to offer the "World 's Biggest Selection" of books, CDs, recordings, DVDs, hardware, toys, devices, home decorations and housewares, clothing, and kitchen contraptions (Funding Universe, 2016). Through outsider assertions, Amazon.com likewise offers items from surely understood retailers including Toysrus.com Inc., Target Corporation, Circuit City Stores Inc., the Borders Group, Waterstones, Expedia Inc., Hotwire, National Leisure Group Inc., and Virgin Wines (Funding Universe, 2016). In some cases censured for its concentrate on piece of the pie over benefits, Amazon.com put financial specialist fears to rest when it secured its first net benefit amid the final quarter of 2001 (Funding Universe, 2016).

Amazon is a relatively small player in the bookstore industry, and its main competitors are Barnes & Noble and Borders. Despite the difference in scale, the company shows great promise, because its business model overcomes many of the competitors’ drawbacks.

Amazon has grown rapidly since their inception. The company experienced a surge is sales of 313% until 1998, supported by 8.4 million customer accounts in over 150 countries, of

Amazon.com is a Fortune 500 company that has revolutionized the retail industry. In recent years, Amazon has faced increased competition in the highly competitive online retail space as competitors invested heavily in their online storefronts and infrastructure. Positioned in a highly fragmented industry, Amazon must find solutions that can sustain its long term profitability and maintain its market share. To that end, Amazon should grow the Amazon Prime membership base and expand on its media and mobile offerings.

Amazon has grown up from a normal online website to an ecommerce and broadcasting partner to development platform being driven by the spirit of innovation. Amazon is a service based company offering customers best services and providing more types of products, at lower prices and with proper reviews. Their innovations towards the technology increase the growth of Amazon. Since 1995, Amazon has significantly expanded international retail websites, its product selection, customer service centers and worldwide network (AmazonJobs).

Amazon.com Incorporated is company whose retail business is done exclusively online, formally known as electronic commerce or e-commerce. It was the book category that first caught the attention of founder Jeff Bezos, who realized that a Web store could offer more book inventory than an actual shop could offer (Cuneo, 2000). The idea was born and Amazon, a customer-centric company was created. Customer-centric is an approach that allows businesses to drive profits and gain competitive advantage by providing a positive customer experience not only at the point of sale, but also, after the sale (What is customer-centric, n.d.).