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Swot Analysis Of Amazon

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Overview of Amazon Over the past 23 years, Amazon has grown into one of the most influential companies in the United States. Based out of Seattle, Washington, Amazon is known primarily as an e-commerce retailer. However, over the past decade they have begun developing technology, maintaining cloud storage, and providing sellers and customers with multiple services. Opportunities A contributing factor in Amazon’s growth is the change in consumer’s behavior. Amazon is benefiting from the spike in online shopping as opposed to customers shopping in stores. In a report from the Wall Street Journal, jobs in the retail setting are declining in part due to the significant increase in store closures. As of May, roughly 2,880 stores have closed …show more content…

This size of the deal is certainly not typical for Amazon as it is roughly 16 times larger than their Twitch Interactive acquisition. As Amazon begins rolling out Amazon Fresh to more cities across the United States, they most likely will look to implement their logistics and an in-store pick up option across Whole Foods roughly 460 stores locations. In addition, Amazon will look at ways to change the way customers shop. There have been reports in the past of Amazon testing ways to avoid lines in stores by having an automatic charge to to customer’s cards when they leave the store. As a result, some may believe that Amazon may be able to have a similar effect on the grocery industry as they had on the book industry in the past. Considering that the edible foods industry is worth over $674 billion, it will be intriguing to see how Amazon uses the acquisition of Whole Foods to gain a larger share of the market. Big Data, Big Risk? One of the hottest topics in business today is cybersecurity. This was shinned in the spotlight with the global ransomware attack in early May which impacted 200,000 victims in over 150 countries (Wall Street Journal) . While this did not impact Amazon directly, there are growing concerns across the world about attacks on firm’s infrastructure. With Amazon’s complex logistics system, if this was to get affected in a negative way

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