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Swot Analysis Of Amazon

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Introduction and Mission Statement The company I have decided to write about is Amazon. Amazon is one of the most popular companies that is a retailer on the Internet. Amazon has a mission statement that is simple but yet to the point. Their mission statement states that “Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online” (Farfan). Their statement centers around what they consider to be most important, which is the online customer (Farfan).History to Present The company was founded by Jeff Bezos on July 5, 1994, and has its main headquarters based in Seattle, WA (Farfan). When the company first started their business, they sold books online, mostly textbooks for college students (Farfan). After four years they increased their inventory to include jewelry, furniture, and electronics (Farfan). Now you can go to their website and buy just about anything you are looking for. In February 2005, they started offering Amazon Prime, which is a membership, that offers rewards such as free 2-day shipping, video streaming, music, unlimited photo storage, kindle lending library, and much more. In 2007 Amazon started offering Amazon Fresh, Kindle, and Music. Other milestones include the appstore, instant video, kindle fire, underground, and cloud computing and storage. All of the milestones listed has affected Amazon in a positive way, by slowly increasing the products

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