Swot Analysis Of Amazon

Amazon, founded in 1994 by Jeff Bezos in Seattle, Washington. Jeff’s launch of an online bookstore quickly revolved into the selling of clothing, electronics, video games, auto, beauty and health, just about anything you need, thus, making online shopping popular. Jeff launch Amazon out of his home garage, selling books in all 50 states and 45 different countries within its first month. But the name Amazon was not Bezos first or second choice for the organization, but settle on this name because like the Amazon river is the biggest in the world; Jeff was set to make his company the biggest on earth. Hence Amazon’s first logo stated, “amazon.com: Earth’s biggest bookstore”. This thought of Bezos lined up with his original vision for Amazon,

Amazon.com is an American automated trade enterprise with center of operations in Seattle, Washington. It is the biggest Internet-based retailer in the United States. Amazon.com was put in full swing as an online bookstore, but shortly expanded, retailing DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry. The establishment also creates customer electronics—particularly, Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone—and is the world 's principal supplier of cloud computing services. Amazon also retails definite low-end merchandises like USB cable.

Over the past 23 years, Amazon has grown into one of the most influential companies in the United States. Based out of Seattle, Washington, Amazon is known primarily as an e-commerce retailer. However, over the past decade they have begun developing technology, maintaining cloud storage, and providing sellers and customers with multiple services.

Amazon, the word itself makes us feel excited for making our lives easy for shopping online without any time constraints. Amazon is the world’s top leading e-commerce company. To talk about the background of amazon it was incorporated in the year 1996 May 28th which offers a range of products and services through its website. The Company has three sections: North America, International and Amazon Web Services (AWS). The Company 's North America portion concentrates on retail offers of customer items from venders and memberships, through its North America-centered Websites, for example, www.amazon.com, www.amazon.ca and www.amazon.com.mx. Its North America section likewise incorporates send out deals from its

Three major products and/or services that are offered by Amazon that will be the scope of this paper are digital content, retail goods and computing services. Amazon has several competitors in all three products/service lines. In the case of digital content a few major competitors to Amazon include Apple, Google, Barnes & Noble, Hulu, Netflix, brick-and-mortar stores, and direct publishing by content owners. Advantage Amazon has over its competitors in the area of digital content is the idea of "one-stop shopping "for media consumption. Out of all the competitors and so offers the broadest range of different media types, the closest competitor being Apple. Amazon 's music catalog isn 't as strong as apples but

Amazon.com, Inc. is one of the largest multinational, e-commerce enterprise with its headquarter in Seattle, Washington. Amazon, initially started as an online book store. However, over passage of time, the enterprise expanded its business by introducing several other products such as DVDs, CDs. MP3, computer, software, video games, electronics, apparel, furniture, fax and toys. Amazon.com has achieved a high level of customer loyalty and satisfaction by providing personalized Web pages and easy selection of products at low prices. Amazon.com has a large database of customers. It collects information related to the buying habits and the last purchasing experience of customers. Using this formation, it provides

Amazon is the world’s largest online retailer and is indeed a pioneer in the online retailing world. Though it started as an online bookstore, its success in its venture drove it to diversify into selling anything that can be sold online. Furthermore, Amazon has also expanded globally and now operates around the world through a combination of localized gateways and globalized delivery and logistics platforms. Amazon follows a well implemented strategy that contains five parts.

The company I have decided to write about is Amazon. Amazon is one of the most popular companies that is a retailer on the Internet. Amazon has a mission statement that is simple but yet to the point. Their mission statement states that “Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online” (Farfan). Their statement centers around what they consider to be most important, which is the online customer (Farfan).History to Present

Amazon.com became a platform for the retailer and individuals in year 2000. Amazon.com offers their services towards 4 types of customers, consumers, sellers, enterprises and content creators. Amazon serves their customer through the popular web site which is www.amazon.com. These days, customers can access the website through using electronic gadgets like mobile phone, tablet and etc. Besides that, Amazon.com apps are also available for Apple & Android for the customers.

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Amazon.com Inc is an American international electronic commerce company that started off as an online book store under the old name of cadabra.com. Under the direction of Jeff Bezos, who incorporated the company in 1994, Amazon quickly expanded their scopes by selling various other items, besides just books, in order to create its now famous brand name. Today, Amazon sells “everything from A to Z,” hence the brand name, and has taken control of the online shopping market as the world’s leading online retailer in the world (Fabrice Guillaume’s e-Portfolio, EST 325: Amazon.com).

Amazon.com, Inc. (Amazon.com), incorporated on May 28, 1996, is an American electronic commerce company with headquarters in Seattle, Washington and is the largest Internet-based retailer in the United States (Ungar, 2014). Amazon.com started as an online bookstore, but soon diversified, selling DVDs, Blu-rays, CDs, video downloads/ streaming, MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry (Ungar, 2014). The company also produces consumer electronics—notably, Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone — and is a major provider of cloud computing services (Ungar, 2014).

Another way Amazon utilizes Internet to market their company is through email. Amazon will personalize every email sent to its customers based on past purchases, age, location, gender, and behavior on-site. In each email sent to customers, Amazon is trying to further promote their company. For example, after someone has purchased a product on Amazon, they send a thank you email. Within that email, Amazon says, “Thanks for making a purchase with Amazon. Here are a bunch of ways to make lots more purchases, on every device and platform.” This email is presenting new resources and ways to shop with Amazon. The resources provided in the email include, Amazon Prime,

Amazon.com, Inc. is an American electronic commerce and cloud computing company residing in Seattle, Washington. It is the largest Internet-based retailer in the United States. Amazon.com started as an online bookstore and later it diversified its product range by selling DVDs, CDs, videos, DVDs, electronics, toys, tools, home furnishings and housewares, apparel, and kitchen gadgets. The company also produces consumer electronics— Amazon Kindle e-book readers, Fire Tablets, Fire TV and Fire Phone.

In 2014, Amazon controlled 16.2% of the market share in the U.S. E-Commerce market with sales revenue exceeding $88.9 billion. In comparison, our second largest E-Commerce competitor holds controls only 1.7% of the market with revenues of $17.9 billion in 2014, about a fifth of our total revenue. (Carter). In addition to the large market share of E-Commerce as a whole, we also hold 3.1% of all online grocery sales, only 2.3% less than that of the company with the largest market share percentage, PeaPod (McKitterick).