Swot Analysis Of Amazon

1349 WordsMay 28, 20176 Pages
1. BRIEF OVERVIEW Amazon is an electronic commerce company which provides online retail shopping services to four primary customer sets: consumers, sellers, enterprises, and content creators. Amazon also serves consumers through its retail websites with a focus on selection, price, and convenience. The company designs the websites to enable products to be sold by the company and by third parties. Amazon.com was founded by Jeffrey P. Bezos in July 1994 and is headquartered in Seattle, WA. 2. IDENTIFY THE PRODUCTS/SERVICES The Company offers services such as database offerings, fulfillment, publishing, certain digital content subscriptions, advertising and co-branded credit cards. The The Company allows customers to access its websites…show more content…
5. DIFFERENT FROM COMPETITION Amazon and eBay have different business models and pricing, services for sellers and buyers. EBay invites sellers to participate in its auction marketplace, and the company provides platforms for sellers to offer products to buyers within an eBay store. Amazon is more buyer-oriented, actively inviting buyers to visit the site, browse through, and eventually purchase its own inventory. While some third party sellers use Amazon to distribute products, the company is focused on attracting buyers to the site. “Since 2010, Amazon has rapidly expanded additional prices, most notably through its rollout of Amazon Prime. As of 2015, eBay does not offer any additional services to buyers through its site”.(Investopedia, 2015) 6. UNIQUE & DESIRABLE Amazon is a global e-commerce giant where one can buy anything & get it delivered at any locations. When you make an account on Amazon.com, Amazon moves closer to having conversation with individual shopper by asking him or her to rate products in order to provide more personalized product recommendations in the future. “In fact, a 2013 ForSee study shed light on the value of satisfied customers, finding that highly satisfied customers are 60 percent more likely to do business with the company again, 83 percent more likely to purchase more products and 77 percent more likely to give the brand a positive recommendation”. (Allison W, 2014) Amazon offers

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