Swot Analysis Of Amazon : Swot Analysis Essay

1198 WordsOct 31, 20165 Pages
DVD, Blu-ray, CD, video downloads, MP3 downloads, audio books downloads, software, video games, electronics, clothing, furniture and jewelry. The company also makes consumer electronics - especially the Amazon Kindle e-reader, Fire tablet and Fire TV - and is the world 's largest provider of cloud infrastructure services (IaaS). Amazon also sells some low-end products, such as the USB cable, its internal brand Amazon Foundation. SWOT The SWOT is one of the most useful tools to analyze the company. According to the analysis of SWOT, company would have improvement from the business operation. Here is the SWOT analysis of Amazon in 2016: Strength Weakness 1. Low-cost structure, the largest selection of goods and a large number of third-party sellers. 2. Market, Amazon Web Services (AWS) and Prime synergies 3.Innovative fulfillment centers and distribution software reduce order fulfillment time and costs 4. Reliability and low prices of AWS makes it one of the most attractive cloud computing services on the market 1. Increasing obligations-to-assets ratio in long term 2. No physical contact with customers. 3. Poor research ability and resources. Lack of ability to expand market. Opportunity Threat 1. The e-commerce market estimated to reach US$2.5 trillion by 2018, a huge growth of 89.1% in only 4 years 2. Increasing demand for private label goods in the market. 3. Online grocery sales in the U.S. will increase in the next few years. 1. Rival: Wal-Mar want to make

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