Swot Analysis Of Apotex

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Company Background Apotex Inc is a Canadian pharmaceutical company that was founded in 1974. Today, it employs over 10, 000 people world-wide in research, development, manufacturing and distribution divisions (“About Apotex”, 2017). Moreover, it is one of the top twelve research and development companies in Canada and has a global presence through exports and strategic alliances ("Apotex Inc. - Complete profile - Canadian Company Capabilities - Industries and Business - Industry Canada", 2017). Apotex started as a producer of generic medicinal drugs, however, today it “researches, develops, manufactures and distributes fine chemicals, non-prescription and private label medicines, and disposable plastics for medical use” (“About Apotex”,…show more content…
High cholesterol level is a condition in which the concentration of high density lipids (HDL) specifically cholesterol, has significantly increased in the blood. The build up of these lipids in arteries reduce the supply of blood and hence, oxygen to the heart. Consequently, high cholesterol can lead to stroke or heart attack. Apo – Atorvastatin (Atorvastatin Calcium Tablets) is a medication that helps lower the concentration of cholesterol and other HDL in the blood (Apo-Atorvastatin, 2011) and is manufactured by Apotex Inc. Apo – Cetirizine is another mediation manufactured by Apotex Inc. This medication is used to relieve symptoms of seasonal allergies such as pollen which is quite common in Canada. People with this allergy experience itchy eyes, runny nose, sneezing, and hay fever (Apo-Cetirizine, n.d). Most of Apotex’s medications are only available through physician’s prescription (“About Apotex”, 2017). Hence, the price of the medications depends on the dosage and the format and the total cost also includes the chemist’s fees. Since Apotex manufactures medications in different dosages and format, it is important to consult a physician as consumers do not know what dosage they need nor the format of medication. Also, a physician is better able to explain the use and purpose of the medication to consumers and hence, most of Apotex’s medications are not found on the shelves of common retailers.

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