Swot Analysis Of Apple

Since 1976 Apple’s innovation has helped the company become a market leader in computer and mobile electronics. Through this time the company has faced a number of challenges either it be an internal power struggles or criticism from the media for certain aspects of their business model. This report covers five different issues that the company is facing or may face in the future.

GE matrix G.E. multi factorial analysis is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio and which opportunities in the market they should continue to invest in. It is conceptually similar to B.C.G. analysis, but somewhat more complicated. Like in BCG Analysis, a two-dimensional portfolio matrix is created. However, with the GE model the dimensions are multi factorial. One dimension comprises nine industry attractiveness measures; the other comprises twelve internal business strength measures. The G.E matrix helps a strategic business unit evaluate its overall strength.

Apple is one of the technology companies in America that have accumulated a large amount of cash reserves, having a $34.7 billion in the bank on June, 2015. This could generate calls for higher corporate tax in the United States, where income inequality has become a major political issue. Apple is heavily dependent on lower cost manufacturing in China. Social and political

Apple Inc. is a manufacturer and developer of consumer electronics, computers, and software. The company is headquartered in Cupertino, California and was, until recent, headed by founder and CEO, Steve Jobs. Apple is a well-recognized company that provides an alternative to the traditional personal computer, and personal devices.

The other nine are limited to only official iPhone pages which merely provide information about Apple products (Anon., 2010) .Therefore although Apple is avaible in almost all areas of the world the extent in which it is availble is limited. Apple is a constantly growing company so it may not be long before it is fully available world wide which means Apple is limited in how globally distanct it is. Futhermore Apples ability to expand may be effected not only by Apples own ambition and desire to do so but also by the restrictions placed on a nation by its government. For example in china apple had no real presence until January 2014 (Bloomberg, 2013) where it was only through agreeing a deal with a Chinese network ‘China Mobile’ was apple able to gain a foothold in china despite many of the components of there products being assembled in that general region. This therefore also shows a limiting factor to Apple’s ability to being global in distance by highlighting the power and influence states can have on a company’s ability to expand into those regions.

Apple, Inc. is an electronics and software company based in California, USA. Originally known as Apple Computer, the company is familiar to most people as innovators of the personal computer as it is known today.

Yet, there is another market that have been disrupted because of huge advancements to technology, which is the factory market in the US. Tech companies, such as Apple, locate all their manufacturing firms in China, where they then hire thousands of Chinese workers to create and produce all their items. Although Apple is based in Cupertino, the production of iPhones is done outside of the US (Chen). Americans see this as a negative because if production were brought back to America, thousands of jobs would have been created. Despite being a pleasant idea, Apple would lose billions of dollars if production were brought to America because they would need to pay workers much more than they would paying Chinese workers (Chen). Because of a decreased wage to Chinese workers, Apple is able to save its funds to hire professional employees to work on the design of their products and develop new features while also updating their software (Chen). Another market that has been disrupted is the music market through the introduction of the iPod and iTunes (Bajarin). Although the music market has been disrupted before because of pirating songs, iPod and iTunes have replaced CD and mp3 players, which overtime, have become obsolete. Furthermore, CDs in general have lost its value because of artists digitally uploading their albums in iTunes.

Apple continues to focus their demographic trend on all consumers nationally and internationally. Apple’s business model has not altered since the company’s arrival in the late 1970s. Apple is a pioneer in consumer electronics innovation and has dominated the production of proprietary hardware and software, which has provided the company a competitive benefit in gaining a share of any market into which they have attempted (Gupta, A., 2013). Apple’s new iPad Air will continue to deliver a product that is useful and appealing to all private and commercial consumers. The large global customer base Apple has generated will continue to grow, while maintaining the loyal customers and reaching all demographics.

Apple Inc. is an American multinational technology business headquartered in Cupertino, California, established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to sketch, fabricate, and sell consumer electronics, computer software, and online services. Apple is the world 's second-largest information technology company after Samsung electronics, the world 's largest technology company by total assets. On November 25, 2014, Apple became the first U.S. Company to be treasured at over 700 billion dollars, besides being the largest publicly traded corporation in the world by market capitalization. Apple is a very successful producer of computer software and hardware, however it has demonstrated internal and external areas that need enhancement along with other areas that prove to be profitable.

Apple Inc. was found that it had relevant, strong and stable strategies mainly for the promotion of their direct sales channels throughout the years. Steve Jobs, CEO of Apple Inc. said: “A lot of company have chosen to downsize, and maybe that was the right action for them but Apple Inc. will choose a different and unique path. Our belief was that if we keep putting and releasing great products in front of customers, they would open their wallets continuously and without any hesitation.” (Warner, 2009). But, unfortunately they are still lacking as they only had direct sales markets in 13 countries around the world. Which means that Apple Inc. focused their markets in advanced and developed countries by targeting higher income individuals. In

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

Apple Inc., headquartered in in Cupertino (California), was created in April, 1976 and was incorporated on January 3, 1977 by Steve Jobs and Steve Wozniak. Throughout its history, Apple has struggled to deliver

Apple is an American based multinational technology corporation headquartered In Cupertino, California. The company is best known for manufacturing, designing personal computers, consumer software products, and electronics. The company currently employs approximately 110,000 employees worldwide (Fiegerman,2016). The company was established by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976. In 2007, the name changed from Apple Computer Company to Apple Inc. co-founder, Steve Jobs as the CEO. Under the leadership of Steve Jobs, Apple became one of the most powerful companies in the world of technology and innovation. Tim Cook is the current CEO and his leadership style is different. Jobs was a visionary leader. Cook focuses

Apple is being criticized in China for three main issues, including slave labor, guarantee scandal and underdeveloped infrastructure. However, China is a significant market for Apple. Apple’s market share in China is continuously growing while decreasing in mature countries. Issues related to human rights and labor protection in China are sensitive and of globally mutual concern. If we do not address these issues properly, we will lose Chinese customers as well as suppliers and sub-contractors. This may also seriously impact the reputation and sales of Apple products worldwide.

Apple Inc. is the most revered corporation of the USA, both in terms of brand equity and market capitalization. The company’s international competitive strategy is focused on the innovative product development, which Apple controls through its eight business segments: Portables, Desktops, iPads, iPhones, Music related products and services, peripherals and hardware (Lam et al. 2005).