Swot Analysis Of Apple

1574 Words7 Pages
Promotion Management & SWOT Analysis MKT 501 Mod 1 SLP: Strategic Marketing
Beverley Lionel
24 December 2017
Dr. Todd Senft

Introduction
Apple Inc. Company is an American corporation that designs and manufactures computer hardware, software and other consumer electronics such as mobile phones, music and video players. The company is best known for their Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application and the iPod personal music player. The company boasts 284 retail locations spanning 10 different countries (Dougherty, Michael (2010). Apple Inc. Company provides services to businesses such as education institutions, medium to small businesses and government agencies. In this paper I will be discussing the company’s SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to help understand the company's current position and again what will happen to the company business in the future for the iPhone 8. The company has experienced a tremendous growth since the introduction of the iPhone.
Strength
Apple is a company that was founded by two guys named Steve in a garage that has grown from those times to the huge company it is today. Apple’s is a well-known company for its products and its multiple delivery channels. Smithson, (2017) stated that “Apple Inc’s current success is linked to the ability of the company

More about Swot Analysis Of Apple

Get Access