Apple is a company that everyone in the world knows about today, and most people own at least one Apple product, but Apple did not start out as a huge company. It started out with Steve Jobs and Steve Wozniak working on computers in the garage of Steve Jobs. Jobs and Wozniak
Apple Inc. is a North American multinational company that starts operating in the field of electronics and computers becoming famous by making trademark computers, Macintosh, which operates with its own operation system, MAC OS, among other products. Founded by
GE matrix G.E. multi factorial analysis is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio and which opportunities in the market they should continue to invest in. It is conceptually similar to B.C.G. analysis, but somewhat more complicated. Like in BCG Analysis, a two-dimensional portfolio matrix is created. However, with the GE model the dimensions are multi factorial. One dimension comprises nine industry attractiveness measures; the other comprises twelve internal business strength measures. The G.E matrix helps a strategic business unit evaluate its overall strength.
Apple has prospered internally and it is necessary to consider both strengths and weaknesses. Apple has lots of strengths, the major of them being it’s impressive brand reputation, Apple managed to position the brand as “premium products” for “elite” people. Customers are loyal and tend to stay in Apple’s ecosystem. Apple’s self-reinforcing ecosystem, it has a diverse ecosystem which integrates various hardware and software products into one large interactive space. Status of top innovator, Apple is perceived as the leading innovator and its products are highly anticipated. Apple’s very strong financial performance, high profit margins and very high liquidity. It’s network of retail stores, high-quality customer service helps to create advanced user experience. A powerful marketing strategy, Apple’s team masterly uses various marketing techniques to create a hype for their products and to strengthen the brand.
Apple (NASDAQ:AAPL) is one of the world leaders in the research, development, marketing, sales and service of personal digital music & video devices, in addition to personal computers globally. Its' innovative music and digital content delivery service, iTunes, has sold over 1 billion songs to date. As of the close of their latest fiscal year the company generated $156B in Sales and generated a Gross Profit of $68B earning a Net Income of $41B (Apple Investor Relations, 2013). The intent of this analysis is to evaluate Apple's strengths, weaknesses, opportunities and threats (SWOT) and provide an analysis of each. The cause, impact and recommendations for each specific strength, weakness, opportunity and threat are provided along with an action plan of how to maximize strengths and opportunities and mitigate the effects of weaknesses and threats. The Apple brand is among the most valuable in the world and its ability to innovate with successive product generations unmatched, yet this has led to a high dependence on its iPhone and iPad platforms, to the exclusion of entirely new businesses. The Apple iTunes platform and ecosystem delivers 30% of all profits and a significant portion of overall revenue, making this single business a stabilizing force in their strategic product and services roadmap (Apple Investor Relations, 2013). Despite these challenges however Apple continues to attain
Apple Inc, wasn 't always the massive tech giant it is today, but it has innovated the way computers should be today. Apple is known as the company that innovates and releases new ideas. Over time Apple has developed into a technology super company, had many ups and downs, and released many different operating systems.
Apple is one of the most formidable competitors in the smartphone, tablet PC, laptop and music services arena globally. There are competing companies to Apple that continually expand adjacent market segments and excel, with Google's Android operating system and over 50 different devices being one of the most significant (Apple Investor Relations, 2013). The intent of this analysis is to evaluate the strengths, weaknesses, opportunities and threats (SWOT) that Apple poses as a competitor and devise a series of strategies for taking advantage of their vulnerabilities to gain market share.
Apple is a multinational cooperation renowned for designing, developing and selling consumer electronics and software. Apple is one of the largest revenue making companies in the world. Apple has a competitive advantage over companies such as Samsung, Blackberry
Apple Inc. is an American multinational technology business headquartered in Cupertino, California, established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to sketch, fabricate, and sell consumer electronics, computer software, and online services. Apple is the world 's second-largest information technology company after Samsung electronics, the world 's largest technology company by total assets. On November 25, 2014, Apple became the first U.S. Company to be treasured at over 700 billion dollars, besides being the largest publicly traded corporation in the world by market capitalization. Apple is a very successful producer of computer software and hardware, however it has demonstrated internal and external areas that need enhancement along with other areas that prove to be profitable.
Apple is one of the most revolutionary industries the world over. Famous for renovating the way we interact life forever with their technological genius forming what we know today as the computer; specifically the Macintosh. This company started out in a garage in Silicon Valley, created by 2 college dropouts with aptitude and vision. Growing to be a giant know and recognized all over the world. Inspirational design, sleek graphics, rebellious form, they cut a mold for themselves.
Apple Inc based out of Cupertino, California is a highly popular company that partakes in the production of the latest and most innovative technology available to the public. This powerful company was founded in April of 1976 by the jointed-entrepreneurship of Steve Jobs and Steve Wozniak. The two well educated engineers began by producing boxes to make long distance phone calls, and evolved their company to what some call, the monopoly of the Cell Phone industry. Starting from a two man team in a garage, Apple has now created enormous job growth and new industries for the further expansion of their products. The products and innovations have created more than 1 million jobs in the United States. This research document will provide significant insight into the sales and profits of this company, using a SWOT Analysis to show the strengths and weaknesses of their new models of IPhones and the profit made.
This investigative study sets out to enact a SWOT analysis of Apple Inc. During the report I will discuss the current market position of Apple, it’s strengths and weaknesses going forward, as well as any potential opportunities or threats to it’s business model. It will culminate with an analysis of whether SWOT is an effective tool in helping a tech-giant such as Apple improve or update its business.
Apple’s SWOT analysis highlights the most significant strengths that Apple can use to improve its position and financial performance, as well as the weaknesses and threats that should be addressed through innovative strategies. Apple’s SWOT analysis also identifies the major opportunities that shape the strategic direction of the company.
Apple Inc. is formerly known as Apple Computer Inc. is a multinational corporation that creates electronics, personal computers, computer software, and commercial servers. The company has retail store known as Apple Store. Apple’s core product lines are the smart phone, portable tablet and computers. The founder of apple which are Steve Jobs and Steve Wozniak, incorporated on 1976 in California.