Swot Analysis Of Audi

Dr.-Ing. h.c. F. Porsche AG, alias Porsche AG is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans and the introduction of Boxter in 1996 created a lot of furore for the simple reason that this was the first time that the manufacture of the car would happen outside Germany and for the first time Porsche would be entering the fast growing sport-utility vehicle (SUV) market by 2002.

In fact, the brand name was even vital than the marketing itself. At this level in the UK market, Audi was prescient. They produced vehicles of high quality and were consistent and continuous. Brand building and brand marketing forms an integration of the continuity improvement mainly displayed in the UK markets and improved levels of services. Success of marketing band had a direct impact on the creation of awareness of luxurious brand and loyalty of consumers, and none of the luxury car firms could be overlooked. As the loyalty of the brand is majorly because of the domestic customers, improvement of quality services and establishment of a good name is of great

Audi in some way is able to cater to different types of clientele the reason for that is once your branded with them you tend to see the same people coming back which then shows good customer service these people can be known as a client for example

Things have changes significantly since the early days of the automobile. What was once relative simple machinery (seen from today's point of view), it has developed to become a very complex system that makes a car what it is.

brand of the Volkswagen group, which also owned Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, and

Here, many Mercedes fans might object that the Gull Wing was first, but the Mark III was just a tamed street version of Ford’s GT40 racecar (“Supercar History-The Birth of the Supercar”). The author believes that this is what qualifies the Mark III GT40 as the world’s first supercar. Other cars similar to the Ford quickly followed, like the AC Cobra 427, also known as the Shelby Cobra was launched in 1965. Then in 1966 the Ferrari 275GTB, the Stingray Corvette, the Jensen FF, but most famous of all, the Lamborghini Miura were all born. Over the years the supercar has prospered and continues to do so today. Now, these cars are constantly shattering records, and they look phenomenal while doing it. Cars like any Lamborghini, any Ferrari, the Lexus LFA, the Koenigsegg Agera R, and many other cars are now what are considered supercars. These companies like Ferrari, Maserati, Lamborghini, Koenigsegg, Pagani, Aston Martin, Maclaren, are just about all the companies that make up the exclusive party of supercar makers. However, Ferrari is the all-time king of this group as Jeremy Clarkson states, “I mean the Maclaren [MP4-12C] is absolutely brilliant, but the Ferrari [458] is just a little more special” (Clarkson “Season 20, Episode 3”). Clarkson explains just how important the X-factor or specialness is to a supercar. This ties right into why people buy supercars. The reason is not just to have a car, but to have a car that is

Mercedes Benz is a well-known luxurious German brand that offers automobiles such as sport cars, classic cars, trucks and buses. Mercedes-Benz is part of the German big three as one of the best-selling automobile manufacturers in the world. The other two are Audi and BMW. Mercedes Benz provides a prestigious and luxurious feeling for its customers. It is especially concerned with offering high quality designs such as silk, cashmere, leather etc. Therefore, this brand sponsors over 30 events that are related to fashion, besides the exquisite events that they organize when they launch a new car. Furthermore, Mercedes-Benz is also popular for its safety and performance and it is known for introducing the ABS systems and airbags in vehicles. The intensive research and development team of this automobile company allows it to create powerful engines that are mostly due to the AMG division responsible for the

Lamborghini is an Italian brand and manufacturer of luxury sports cars and is owned by the Volkswagen group. The logo is attributed to the brand founder Ferruccio Lamborghini whose penchant for Spanish bullfighting sport has taken its shape in the logo.

The most important feature of any vehicle is how it runs on the road. An excellent car mainly consists of a satisfying drive. Just like an SUV, sports cars are fun to drive and both can keep the driver engaged while driving long distances. On the other hand, certain aspects in these two kinds of vehicles can greatly differ. Such as the low viewpoint provided by a sports car can eventually become tiresome, while the much higher viewpoint provided by an SUV is largely more enjoyable. Another

According to Fisker, the design is meant to accentuate the aerodynamic properties of the car, helping it reduce drag for faster speed and greater range. The car was also described as having a large arched windshield that dives deeply into the hood. The car sports an aggressive functional diffuser and integrated spoiler to increase its aerodynamics. Fisker says that the structure of the car is made from carbon fiber and aluminum. This will help to reduce the weight and increase the range. The side mirrors feature visual cameras that offer the driver a panoramic view of the surroundings and the front end sports an aluminum centerpiece equipped with a LIDAR system. The front has a blunt shape and features different kinds of strange shapes instead of a grille. It also features adaptive headlights positioned way up on the fenders. The EMotion sports huge, black tires with large flared wheel arches. The back is sporty and aggressive, with a hatch-back look and flared out

Mercedes-Benz is a comprehend brand, everybody in this world know the brand of Mercedes-Benz. There are some who have not seen the brand but instead has thought about it sometime as of late. That is the way how successful the brand is. Mercedes-Benz has been a pioneer being developed following the time that they started in the year of 1886. Various improvements have been envisioned by Mercedes-Benz as year’s cruises by. For e.g. counting 4-Wheel Independent Suspension, crash testing program, Antilock Braking System (ABS), Tele Aid and Attention Assist. Not only that, they already have future plans ahead of them like for example, the DICE System which is fit for seeing and using a driver's hand improvement to make a custom virtual dashboard and Autonomous which will be the self-driving automobile. Mercedes holds licenses on the lion's offer of security components. Which is

Car is the result of those never-ending innovations in transportation technology. Every year, new car models with unique and specific functions are released and introduced to the public. From the steam-powered

Audi Cologne: Audi should introduce a cologne line with one being called Audi original and the other Audi sport. This would allow Audi to compete with other established brands such as Ferrari who have also introduced their own cologne range. (Ferrari, 2015) Introduction of a new product such as cologne would create and establish increased brand awareness for Audi and a new sense of connection between the brand and consumer as the customer is able to not only see and touch the brand but now has the pleasure of smelling the brand as a result creating new associations with the brand.

Audi AG is very famous and reputed largest company which design, engineers, produce, markets and distributes the automobiles. German is the places where it is manufactured. Audi-marked vehicles are created in nine generation offices around the world. The company name comes from the Latin word listen which was the meaning of “Horch”. Its is the surname of the author, August Horch so in German it turns to “Audi”. Audi is the combination of four car companies.

However, due to its unique targeting strategy, it has not win compatible brand recognition among the public. Although Audi enter much earlier than BMW and Benz in the luxury car market, its marketing strategy limited increase of public brand recognition even Audi has over 100 years’ history. Besides, although its styles are highly accepted by the targeting customers, there are a growing number of people who can afford luxury cars for family use in China. Lack of vitality is limit of its further market expansion. On the contrary, its major competitor in China, BMW, has launched a series of marketing strategies to promote its high-performance, manoeuvrability, as well as stylish design to attract young people (BMW, 2009) in order to expand its market share. Therefore, although Audi has achieved success in the targeting market, it may consider further development through diversification in product line and advertising campaign.