Swot Analysis Of Bank Of America

2399 WordsAug 11, 201410 Pages
SWOT Analysis Bank of America is one of the strongest leaders in the banking industry. They are already leaders in the field and that contributes to their Strengths, Weakness, Opportunities and Threats which is maintaining this position of leadership. They must always remain aware of shifts in the market and mortgage industry as well as shifts caused by other mega bank developments that could threaten their market share. The opportunities currently available include the improved clientele by the regulations which restrict who they can lend to. With stronger borrowers, in today’s environment, there will be fewer defaults and much less financial risk of loss if the loan-to-value ratio should turn in revers and the bank ends up holding on to properties that are worth less than the loans they spent to fund the defaulted borrowers. Threats include outside competition and their own reputation tarnishment from their participation in the mortgage lending fiasco that created a lot of problems for many Americans. Internal to the organization: Strengths and Weaknesses Bank of America is a member of the Federal Deposit Insurance Corporation (FDIC) and a key component of the Standard and Poor’s 500 and the Dow Jones Industrial Average. As stated above, Bank of America is not only one of the largest banks in deposits, it is also one of the largest as it relates to footprint and locations. When analyzing the company’s strengths and weaknesses, it is evident that Bank of America’s

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