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Swot Analysis Of Best Western

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Executive Summary

Best Western-Objective
Best Western Australia is part of Best Western International group which is one of the world’s biggest hotel chains with over 3,000 hotels in 99 countries worldwide. There are approximately 300,000 guests who sleep in a Best Western hotel, which equates to over 144 million guests annually. There are over 150 hotels, apartments and resorts across Australia, New Zealand and the South Pacific which range from three star to five star hotels, motels, apartments and resorts which are independently owned and managed with a commitment to the common worldwide standards of quality, service and value.
Target Audience
Best Western has a varied target audience primarily aimed at Families, Singles, Business Professionals …show more content…

Best Western is positioned well in countering competition from these brands as Best Western has developed a targeted marketing strategy that has identified what the customer is looking for in a valued product and has developed a niche market for our services. A dedicate marketing and advertising campaign will ensure that the Best Western product is a market leader in providing valued choice within the travel and tourism industry.
Risk/Opportunity
Increase opportunity to capture a larger share of the international traveler market
There is a risk that the product can become too general as other companies try to mimic the Best Western product. Best Western will need to be one step of the market when deciding on future directions of the company.

Conclusions
With the ever changing domestic and global economy with uncertainty of unrest within certain demographics, Best Western will need to review their market strategy to evolve to the ever changing world. Digital technology within the industry becomes a challenge as technology grows with customers needing to be educated on the different ways of utilizing the technology to enjoy Best Westerns product on

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