Swot Analysis Of Bmw 's Top 50 Socially Responsible Company

1710 Words7 Pages
Executive Summary
BMW is a leading company in the transportation and logistic industry. This report provides an analysis and evaluation of BMW Group 's stakeholders, social responsibility activities and programs, ethics as well as their approach to globalization and sustainability. Based on our findings we have determined that BMW 's position on Maclean 's "Top 50 Socially Responsible Company" is justified as the analysis on our research affirms that BMW has taken initiative to implement corporate social responsibility into their business practice and activities.
Industry Analysis Bayerische Motoren Werke AG (BMW), as defined by the North American Industry Classification System (NAICS), are part of the motor vehicle body
…show more content…
Furthermore, according to Interbrand 's 2015 best global brands, Toyota was in sixth place, followed by BMW in eleventh and Mercedes-Benz in twelfth place. In terms of the worst performing automotive companies both socially and environmentally; Ford is known as one of the worst. (ILRF, 2005) Mentioned by US Environmental Protection Agency, they record Ford as having the worst overall fuel economy every year between 1999 and 2005. (ILRF, 2005)

Company Overview
BMW is classified by NAICS to work in the motor vehicle body manufacturing industry. This includes the fabrication of trucks, buses, cabs and automobile chassis to either be assembled there or elsewhere. (NAICS, 2015) In 2007, BMW stated that they had one goal; to be the leading company in their industry by 2020 and that they would do so by focusing on four objectives: growth, shaping the future, profitability, and access to technologies and customers. (BMW, 2014) Since then BMW has created a second board, the sustainability board, composed of the same members as the board of directors to guarantee that BMW will plan long term. Stated in their 2014 Sustainable Value Report, BMW mentioned that they value the environment by working with other companies to search for more sustainable options as well as implementing safety features in their cars to make roads safer for everyone. (BMW, 2014) In summary,
Get Access