Swot Analysis Of British Food Company

In the late 1990’s and early 2000’s the food industry was struggling with weak sales and low inflation which caused waves of consolidation among some of the largest firms in the industry. In 1998 General Mills studied areas of potential growth and value creation for their company which lead to small acquisitions of other firms. Looking to further grow their company, in December 2000, management of General Mills made a recommendation to its shareholders that they authorize the creation of more shares of common stock and approve a proposal for the company to acquire Pillsbury Company, a producer of baked goods, from Diageo PLC.

Some main strengths of Trader Joe’s are the strong brand image, their employees, organic and private label products, customer loyalty, and offered unique products. Trader Joe’s strong brand image helps them to attract and retain more customers. Their private labels are named according to the background and nationality of food. They offered an extensive line of private label items with brand names such as Trader Joe’s, Trader Ming’s, Trader Jose, Trader Giotto. Due to their strong brand image, they established themselves as a leading retailer of food and non-food items in the US. Americans ranked Trader Joe’s overall as No. 1 retailer in 2013 (Ager & Roberto, 2014). Trader Joe's offered unique and high-quality products from different countries which attract customers to try new items and stocks of 4,000 items, 80% of which bear one of its own brand names. Trader Joe's describes itself as "your neighborhood grocery store" (Wikipedia, Trader Joe’s). Trader Joe’s claimed that 80% of its customers had attended college. The company described its target market as “intelligent, educated, inquisitive individuals” and they reach this customer by opening store among well-educated residents (Ager & Roberto, 2014). Their customers are too loyal towards their brand image so they keep coming back. Instead of targeting all customers, they need to target new customers in order to grow their business and to keep being a leader in the retail industry in the US. And also, their employee are valuable assets of the company, who led them towards the further growth of the company, therefore they are treated fairly and trained to provide the nice and friendly service to Trader Joe’s customers. Almost most of the people want to work at Trader Joe’s because they pay more than minimum wage and higher compare to other retail stores. New part-time hires earned $12 per hour and full-time employees earned approximately $50,000 per year which is above minimum wages. Plus, they contribute 15.4% of employee's salary towards retirement Saving. Furthermore, they offer good health and others benefits even to part-time employees (Ager & Roberto, 2014).

A vertical and horizontal analysis of each company's balance sheet and income statement in this particular case will be enlightening. A vertical analysis will for instance shed some light on how revenue is being used. In this case, each component of the companies' financial statements will be converted into a percentage of a key component of either the balance sheet or the income statement. A special common size balance sheet and income statement will be utilized to ease comparison. The

Profitability ratios show us whether the companies has the ability to generate profits from its operations. These ratios are important to the company as well as its investors. Profitability ratios let us know the overall performance and efficiency of the company. This includes

Ratio analysis is a very useful tool when it comes to understanding the performance of the company. It highlights the strengths and the weaknesses of the company and pinpoints to the mangers and their subordinates as to which area of the company requires their attention be it prompt or gradual. The return on shareholder’s fund gives an estimate of the amount of profit available to be shared amongst the ordinary shareholders; where as the return on capital employed measures an organization 's profitability and the productivity with which its capital is utilized. Return on total assets is a profitability ratio that measures the net income created by total assets amid a period.

They way the investors would benefit from our ratio tables, is by looking at and comparing Profitability ratios by comparing Profit margins, return on equity or by comparing solvency ratios such as debt ratio and equity ratios with the other companies being presented in our research analysis. For more detailed information they can check the balance sheets and income statements that are being portrayed in the report and look at the progress of the companies within the last four years. Therefore, helping make their decisions easier and faster.

A review of a company’s profitability lets investors or managers know how efficiently a company is operating. There are three key ratios to review. The profit margin, return on equity and return on assets. The profit margin is the net income divided by sales. The higher the profit margins the better. The return on equity is net income divided by total equity (Cornett, Adair & Nofsinger, 2009).. This can help to determine the amount of financial leverage the company is using. The return on assets is the net income divided by total assets. This can also help determine the financial leverage the company is using in regards to its assets (Cornett, Adair & Nofsinger,

There is a essential use and limitations of financial ratio analysis, One must keep in mind the following issues when using financial ratios: One of the most important reasons for using financial ratio analysis is comparability and for this, a reference point is required. Usually, financial ratios are compared to historical ratios of the business itself, competitor’s financial ratios or the overall ratios of the industry in question. Performance may be adjudged as against organizational goals or forecasts. A number of ratios must be analyzed together to get a true and reliable picture of the financial performance of the business. Relying on each ratio

The main competitors in the industry are all small to medium and large sized purveyors of organic foods. The major threat comes from Whole Foods Market. This firm is best positioned to compete and control a sizable market share due to its growth strategy. Much of Whole Foods Market inventory is a result of mergers and acquisitions of small, independent retailers of organic foods and specialty products (Whole Foods Market History, n.d.). Our competitors that we must pay the closest attention are Whole Foods Market and Trader Joe’s. Although Whole Foods Market has a merger and acquisitions growth strategy; Trader Joe’s surpasses Whole Foods Market in sales—$1,734 versus $934 per square foot respectively; due to higher product costs and failure

Kellogg’s is highly a profile company which is hugely known not only in the UK but in the world at large. It is one of the largest breakfast companies in the word, not only that but it is also financially it is a stably and well organised company. Kellogg’s profits have been stable if not increasing for the better from what it was 5 years ago.

Gesparro A, Newman J. Whole Foods Aims for Younger Shoppers with New Stores. The Wall Street Journal. May 7, 2015. http://www.wsj.com/articles/whole-foods-to-launch-new-outlets-1431041549. Accessed October 4, 2016.

In the retail market, data record inaccuracies forms one of the most important causes of out-of stock situation. This leads to decrease in revenue for the retailers. Again, the organizations have to bear significant labor costs due to the manual system of data transfer regarding product information. This leads to indirect effects on poor data quality on the supply and demand chain (Legner & Schemm 2008, p.21). Coles Supermarkets have been using barcoding since early nineties. One of the challenges they have been facing was with the manual entries and increased labor costs if a barcode fails to scan. Secondly, barcodes lacked real-time product tracking and this is extremely important for them, as the supply chain is vast in terms of the intermediaries and the locations from which the goods are supplied and delivered. Coles have suppliers within Australia as well as from countries like India, China and Bangladesh. Due to this, they were lacking best practice opportunities of factory gate pricing and reverse logistics (Coles Centenary 2015)

Before beginning an analysis of a company it is necessary to have a complete set of financial statements, preferably for the pas few years so that historical trends can be obtained. Ratios are a way for anyone to get an idea of the financial performance of a company by using the information contained in the financial statements. Ratios are grouped into four basic categories, liquidity, activity, profitability, and financial leverage. This document will use a variety of these ratios to analyze the firm, Sample Company, as of December 31,2000.

This paper focuses on global business strategy of The Coca-Cola Company, who is the leader in the beverage industry as well as, the world?s leading soft drink maker that operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. The paper will concentrate on the PESTEL analysis of the organization focusing on the external factors of the business and the environment where it operates. All of the following environments will be discusses in the research; Political, Economic, Sociological, Technological, Legal, and Environmental as they the changes in the market segment. Within this paper it will discuss some of thr

Since then the company has continued to flourish; mergers and acquisitions, global investment and product innovation have seen Nestlé position itself as a “global leader in Nutrition, Health and Wellness” (Nestlé, 2015) and, according to Forbes (2016), it is the largest company within the food industry and the 33rd ranked company on the Global 2000 (Forbes, 2016). Whilst renowned for chocolate, it did not become a global leader on the strength of one product. Its portfolio includes, baby food, beverages, frozen food, prepared dishes and healthcare nutrition. Food and beverages in particular have been prevalent in the aggrandizement of the corporation.