Swot Analysis Of Burberry

A strength in a SWOT analysis is something beneficial to the company while being an internal factor that they control. Two strengths of Bed Bath & Beyond are their registry service and personalized products. Bed Bath & Beyond offers their customers wedding, commitment ceremonies, baby, housewarming, anniversary, college, and birthday registry services. A registry is a listing of items, or a “wish-list”, of specific products that other people can purchase for you. An advantage of a registry is that it can be done electronically and is efficient for both the buyer and receiver. It is efficient because it is one central location people can go to purchase specific desired items. Bed Bath & Beyond’s most popular registry service is its wedding registry. It is regarded as the best registry by Kristi Kellog, in her article, “Where to Register: The 50 Best Wedding Registry Sites & Stores”. Kellog states, “When it comes to one-stop shopping convenience, few retailers can beat Bed Bath & Beyond. It’s the perfect place to scan all of your essentials, like housewares, linens, and appliances. And since they offer tons of different brands, you can select must-haves at a range of different price points. Plus, with free announcement cards to tell friends and family where you’ve registered, expert consultant to help you decide which items to pick, and a competition program that lets you purchase your remaining gifts at a discounted price after the big day, the retailer is a

The company continues to rely heavily on mature markets. The emerging markets will outperform mature markets over the forecast period putting Procter & Gamble in a vulnerable position.

The Tory Burch company was founded just over a decade ago in Manhattan. Tory Burch, the founder and CEO wanted to offer women like herself, a lifestyle brand that was high-end and luxurious, but was at lower price point that most traditional luxury retailers. Not only are the Tory Burch pieces trend-forward and fun, but they are also timeless and are easy to incorporate into any women’s wardrobe (“Tory Burch embraces”, 2012). A wide variety of product offerings in addition to personalized customer service both online and in-store have helped create a loyal consumer base for the brand. The company’s mission statement is to be an “attainable luxury, lifestyle brand defined by classic American sportswear with a diverse sensibility” (Chung, 2013). Tory Burch realized early on that there was a certain niche market that was not being targeted: one that like designer clothing, but did not want to pay the high prices and she sought out to fill that void with her own clothing line. Tory Burch as a company and brand values their customers and shows their appreciation by offering them a variety of different products all at attainable and reasonable prices.

The fashion industry is one of the most competitive industries in the world: sought after products and coveted brand-name garments can be “in” one season and just as quickly “out” the next. It is one of the most difficult industries for a new brand to successfully penetrate, as the top tier of respected and recognized designers have built their brand equity through many seasons of impeccable looks and styles that consumers have come to demand. Tory Burch LLC, however, made the feat seem easy in 2004 when the start-up brand stormed the women’s ready-to-wear apparel scene and introduced their luxurious, yet affordable, line of clothing. Selling out its first shipment in a matter of weeks, Tory Burch LLC set the tone for

“Burberry is an English luxury fashion house, headquartered in London, England. Its main fashion house focuses on and distributes ready-to-wear outerwear, fashion accessories, fragrances, sunglasses, and cosmetics” (Burberry Group Inc., 2016).

L Brand, Inc. is a company that is based on American fashion retailer. This retail company was made into a couple store brands which are Victoria’s Secret, PINK, Bath & Body Works, La Senza, and Henri Bendel. This Delaware Corporation sells from women’s lingerie, personal care products like perfumes and lotions, and women’s and men’s apparel under other trade names that are sold in retail stores, catalogues, and e-commerce. A woman named Bella Cabakoff who came from Russia to Columbus Ohio for a better life she became one of the youngest buyers for the Lazarus department store chain. She and her husband Harry Wexner opened a clothing store after a while that she had spent at the Lazarus department store. Later then her son Leslie Wexner opened his own store with some help of his family and the bank. He named his retail store “The Limited” which focused on clothing for young women. Bella and Harry joined him, but later died and now to this day Leslie Wexner owns 17% of limited brand. He made the company public on the New York Stock Exchange. According to an investor overview in lb.com,” its brands are sold in more than 700 additional franchised locations worldwide” (Investor 1). L Brand Inc. is known well for their quality in fragrances and intimate and other apparel making their customers feel sexy and confident. According to their website their total recorded sales in 2015 was $12.7 billion.

Victoria’s Secret is an underwear company specialized for women almost any age. It is a part of Limited Brands portfolio, which owns Victoria's Secret Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel brands. Victoria’s Secret accounts for more than 50% of this portfolio. It is the most purchased underwear brand in the United States. Victoria’s Secret offers luxury, sexy, comfortable underwear for women. Moreover, they offer beauty products, cosmetics, clothes and accessories. Victoria’s Secret net sales accounted for $5,604 million in year 2009. Victoria’s Secret owns stores all over the United States, in Canada and sells its products worldwide.

Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus, it requires a strategy that lays foundations for long-term growth and addresses the issues

Earning the royal seal of approval and outfitting the Royal Army placed Burberry on the map as “the original British luxury brand” but somewhere along the line, it became the raincoat brand known more for outfitting stuffy elder statesmen than the cloth of choice for the glamorous rich and famous. Burberry revamped its brand image, hiring new designers who took the signature plaid from raincoats to bikinis. Recent ads featuring British fashion icons like Kate Moss and Stella Tennant embody the essence of the new Burberry, depicting a modern edginess merged with a classic British elitism. Though they faced alienating loyal customers, Burberry balanced innovation with tradition to create an authentic, yet altogether more

This report provides a clear analysis and evaluation of the company and its financial statements, current performance, competitor’s performance and the financial stability of Burberry group limited. A financial ratio analysis carried out , touching the return on capital employed, gross profit %, net profit margin and current ratio to name a few. Calculations can be found in the appendices.

Burberry is uniquely positioned as a classic British apparel brand with high global brand awareness to capture the globalization of consumer demand. Its distinctive luxury brand with international recognition and broad appeal. The company’s outlook for the accessible luxury goods industry remains positive from both a geographic and product point of view. Burberry had become positively hip and popular among a younger demographic. It has a unique history and positioning as the authentic British lifestyle brand and highly successful merchandising and marketing strategy across both appeal and accessories. In 2000 Burberry’s total sales were 225.7 million and by 2003 sales had went up to 593.6 million.

Procter and Gamble Company is among the prevailing firms in the worldwide consumer goods market. P&G is one of the world's biggest products manufacturers with incomes of $299 million. The organization serves almost 4.4 billion individuals around the world. P&G was highlighted among top 50 of America's biggest enterprises regarding absolute incomes by an industry source in 2016. (marketline.com)The organization keeps up this market position by tending to the worries listed in the SWOT examination. The SWOT Analysis system is a key basic leadership apparatus that recognizes the inner vital variables (qualities and shortcomings) and outside key elements (openings and dangers) in the business. Procter and Gamble profits by its qualities and endeavors its chances, while tending to the issues in view of authoritative shortcomings and business dangers. (panmore.com)

The history of Burberry started in 1856 by dress maker Thomas Burberry. His store had developed a reputation for selling a quality range of outerwear By 1870 and the success of Burberry was accelerated with the invention of innovative fabric ‘gabardine’ in 1880

As a brand manager it is important to understand the role of a creator of a brand when partnering in a business relationship. A brand manager working specifically in the fashion industry is responsible for ensuring the success of a designer’s product line with its consumers. They are known as the point-person for developing, implementing, and executing marketing initiatives and activities for their brand. (Brand Manager Job Description | Paladin Staffing). Learning about how a brand is created and what is necessary for a brand to succeed is important in the world of marketing. The relationship between a brand manager and the creator of a brand is imperative in the success of a particular brand. Understanding what the creator of a brand has done before implementing a plan of action could determine how successful a brand will be in the future as the brand manager works to “ensure products, services and product lines resonate with current and potential customers.” (Brand Manager Job Description | Paladin Staffing)

First established in Hiroshima in 1984, UNIQLO is a major subsidiary of the Japanese retail holding company. It offers stylish, fashionable and high quality apparel at a reasonable price. The brand spread across the country and opened up to 100 stores by the year 1994. In September 2002, UNIQLO opened their first store in Shanghai, China and had opened 480 stores since. Today, UNIQLO is described as one of the largest clothing retailer in the world. Hence, this report will further discuss the company’s strategic management, the marketing mix as well as the SWOT analysis of the company.