1.1 INTRODUCTION TO THE ORGANIZATION
1.1CADBURY DAIRY MILK: COMPANY BACKGROUND
Cadbury is a formerly British multinational confectionary company wholly owned by Mondelaz International. It’s the second largest confectionary brand in the world. After Wrigley’s. its operates in more than 50 countries worldwide. It famous for its Dairy milk chocolate.
Cadbury Dairy Milk is a brand of Milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with Exclusively milk chocolate. In 2014, Dairy Milk was ranked the best selling chocolate bar in the UK. It is manufactured and distributed by the Hershey Company in the U.S. under the license from Cadbury.
• Name : Cadbury UK limited
• Type : Subsidiary
• Founded : Birminham United Kingdom in 1824
• Founder : John Cadbury
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High Employee Turnover High employee turnover can also be a result of poor HR planning. 5.Give Them A Proper On boarding 6. Give Constant Recognition 3 HUMAN RESOURCES understanding customer expectations and employee behaviors that will help meet those expectations Employee dissatisfaction will lead to High turnover which will make issues on the overall process of the organization 7. Offer Personal Growth Opportunities
4 Use Reverse Mentoring junior employees to share perspectives with senior leaders, drawing on the importance of culture, environment, and team-building
High employee turnover, where workers frequently leave and must be replaced, leads to increased spending on recruitment and training and can indicate management problems. Employees often have good reasons for moving on but if too many are leaving an organisation, can be very disruptive.
Cadbury is a British multinational confectionery company wholly owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world after Wrigley's. Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries.
The person, who created the Cadbury business, is John Cadbury in 1824. The business started as a shop in a fashionable place in Birmingham. It sold things such as tea and coffee, mustard and a new sideline - cocoa and drinking chocolate, which John Cadbury prepared himself using a mortar and pestle. In 1847 the Cadbury business became a partnership. This is because John Cadbury took his brother, which also made it a family business. The business was now known as The Cadbury Brothers. A factory in Birmingham was rented, to produce their products. In 1854 the company received its first Royal Warrant as 'manufacturers of cocoa and chocolate to Queen Victoria '. In 1856 John Cadbury 's son Richard joined the company, followed
Cadbury is the third biggest employer in dunedin at at the busiest times of the year has approximately 550 workers with 200 being seasonal. These house holds rely on cadburys for their income so they can go about their life which will include buy groceries which every once in a while will include a block of cadburys chocolate.
Eventually, the globalization of cocoa beans brought an idea to the minds of two young men in the 1800s. According to an article “The Creation of a Company Culture: Cadburys” by Charles Dellheim, the start of Cadbury wasn’t even chocolate. Instead, John Cadbury, the founder of the company, traded tea and coffee in Birmingham which later grew to become a factory process. However, when his sons George and Richard Cadbury took over, the company was already dwindling and on the verge of collapse when they ingeniously changed the product from tea and coffee to cocoa and chocolate. They also changed the process of cocoa making and utilized the Dutch process to make the chocolate taste better and it resulted in a much higher quality chocolate (Dellheim, 17). Even from the very start, the Cadbury company might not have succeeded without globalization, as it was the Dutch process of chocolate-making that allowed the British firm to really take off in the mid-19th century, with its signature Dairy Milk bar released in 1905. The family-run business gradually expanded over the years throughout England and then built its first overseas factory in Australia in 1919. This was during the modern period when other brand names such as Coca-Cola, Remington, and Campbell started making themselves known on the global market
The end result of a lack of employee motivation in their jobs is turnover. When one is not happy with their career or job choice and it becomes clear that an employer is only looking out for the profit line of the corporation, employees will actively seek out new employment opportunities. The cost of turnover to an organization is tens of thousands of dollars now vying to be spent on interviewing, selecting, and training a replacement.
In Britain there are 17 Cadbury and Schweppes sites. Ownership Cadbury is a public limited company. It has the opportunity to become larger than the other forms of private business organisation.
Have you ever picked up a chocolate milk and wondered if it is really good for you? Well I have, and I have the facts that support it.Chocolate milk is sweetened cocoa-flavored milk. It can be created by mixing chocolate syrup with milk from brown cows.Chocolate milk has many detriments because each cup has around 2 to 7mg of caffeine, it has 27g of sugar in it, and kids are at a higher risk of diabetes.Even though there are benefits to drinking chocolate milk, the detriments outweigh them.
In 1824, John Cadbury opened a grocer’s shop at 93 Bull Street, Birmingham. The Cadbury business was born in 1831, when John Cadbury decided to begin producing on a commercial scale and bought a four-storey warehouse. Cadburys was built upon Quaker beliefs. In a Quaker community, a struggling business was a liability, falling into debt was seen as a form of theft and was punished severely (Cadbury, 2011).
Employee retention has always been an important focus for human resource managers. Once a company has invested time and money to recruit and train a good employee, it is in their own best interest to retain that employee, to further develop and motivate him so that he continues to provide value to the organization. But, employers must also recognize and tend to what is in the best interest of their employees, if they intend to keep them. When a company overlooks the needs of its employees and focuses only on the needs of the organization, turnover often results. Excessive turnover in an organization is a prime indicator that something is not right in the employee environment. We will look at
Employee retention has always been an important focus for human resource managers. Once a company has invested time and money to recruit and train a good employee, it is in their own best interest to retain that employee, to further develop and motivate him so that he continues to provide value to the organization. But, employers must also recognize and tend to what is in the best interest of their employees, if they intend to keep them. When a company overlooks the needs of its employees and focuses only on the needs of the organization, turnover often results. Excessive turnover in an organization is a prime indicator that something is not right in the employee environment. We will look at
In January 2010, Kraft Foods acquired the British confectionary company Cadbury, citing portfolio enrichment and faster long-term growth opportunities as the main reasons for the takeover (Thompson, 2010). Outside observers argued that the size difference and cultural mismatch would require an elaborate integration strategy for the merger to succeed. Cadbury chairman Roger Carr also expressed his concern, “a return to a conglomerate ownership was always going to be challenging from the perspective of morale, motivation and momentum” (Lucas, 2011).
Cadbury Dairy Milk is a brand of milk chocolate as of now made by Cadbury, aside from in the United States where it is made by The Hershey Company. It was presented in the United Kingdom in 1905 and now comprises of various items. A specific item in the Dairy Milk line is made with only drain chocolate. In 2015, Dairy Milk was positioned the top of the line chocolate bar in the UK.
Hershey produced and is still producing products like Kisses, Hershey Milk Chocolate which has flavor’s like Cookie’ n ‘ crème, Almond, Kit Kat and Brookside.
Cadbury as we know is a well-known company all over the world engaged in services of producing confectionery products. Cadbury provides its customers with world’s best chocolates and candies in more than 50 countries in the world and having a good and satisfied public relation with its customers.