Cameron’s Coffee was founded in 1978 by Jim Cameron and was later on purchased by Jim Kirkpatrick in 1999. The company specializes in ‘…premium flavored coffees, teas and powdered cocoa and cappuccino mixes (Petersen).’ Even though the coffee market is almost saturated, Cameron is looking to expand its operations not only in the United States, but in Europe and other continents. The company currently has a great advantage in this tight market, due to its dedication to quality. But in order to increase the probability for success, Cameron’s Coffee will need to expand its knowledge and involvement in technology and communication.
Although Cameron’s Coffee makes over $30 million in revenues a year, the company is not well known to the public. In fact I was not aware of Cameron’s Coffee prior to being recruited through LinkedIn. Process will need to be put in place in order to support and facilitate the expansion of Cameron’s Coffee. Social media, big data and cloud computing are some services that can be used by Cameron’s Coffee in order to increase visibility in the market, cut cost and protect valuable data.
In today’s business world, more than 90% of businesses engage in social marketing. Social media ‘…when it is done right, can lead to more customers, more traffic and more conversion (DeMers, 2014).’ Big Data can be used to extract customers’ information that can shed light on patterns and behavior. This information can lead to product