Executive Summary
The issue that will be addressed in this plan is on more effective ways to reach the target market. The Cheesecake Factory already have a strong presence in the USA. In the year 2011, The Cheesecake Factory expanded its operations to the Middle East and opened its first restaurant out of USA at The Dubai Mall. By the year 2015, the company had eight restaurants in the Middle East. Now the goal is to focus on how to establish a more dominant presence international such as their competitors, for instance, McDonald’s.
The items sold at The Cheesecake Factory are reasonably priced so that a typical person can easily manage to pay for the products. In the year 2016, the average meal cost of $21-22, which is reasonable for a full-service restaurant. To increase its customer base the brand has always implemented a penetration pricing policy and has kept its prices lower than its competitors.
The best strategies of successful marketing for this company lies in word-of-mouth publicity, social media (Facebook, Twitter, Instagram, Snapchat, etc.), National Cheesecake Day, gift cards sold by third parties (hotels, retail stores, etc.), and loyalty programs.
Mission Statement
• “To create an environment where absolute guest satisfaction is our highest priority.”
Vision
• “Through a shared commitment to excellence, we are dedicated to the uncompromising quality of our food, service, people, and profit, while taking exceptional care of our guests and staff. We will
The Cheesecake Factory is a successful restaurant in the urban areas in the United States of America (Kliman, 2006). The restaurant is popular because of the large proportions of food that it offers as well as its large menu. The company usually hires professional and qualified staff. This makes the company have fancy during service (Gabriel, 2008). The company has 165 restaurants in 29 states of the United States. David Overton founded the company in 1978. Since then, the company started growing a t high rate. The company later expanded to Middle East. There is a high expectation that the company will expand to other parts of the world in the near future. If this happens, the company will among the most successful company in the world
Fuji Japanese Restaurants: The Company dominates the Thai Japanese restaurant market with delicious, nutritious Japanese food. All items are reasonably priced and certain to please Thai taste. Today Fuji Group owns and operates one of Thailand’s largest health restaurant chains with 90 branches across the country.
The company is geographically located in most major united states locations. It employs a hierarchal organizational design. One of the contributing factors to its success is the company’s success in providing a dining experience for its customers that excel in choices, price, customer service, and serving size. The company is known world-wide for its delicious cheesecakes with the key factor being the variety.
“Top quality, always fresh products, value, great service and community leadership has allowed it to grow into the largest quick service restaurant
The company is geographically located in most major united states locations. It employs a hierarchal organizational design. One of the contributing factors to its success is the company’s success in providing a dining experience for its customers that excel in choices, price, customer service, and serving size. The company is known world-wide for its delicious cheesecakes with the key factor being the variety.
Brand reputation valued at $7 billion. Through nestles brand equity Nestlé is known almost everywhere and has a reputable brand for its products that are used by millions every day.
Passionate about exceeding the delivery of our customers’ service expectations by providing the very best in professional, value
Buffalo Wild Wings (BWW) was in 1982 in Ohio. They have become known for their Buffalo chicken wings and other related creative food. And currently their company has experienced rapid and at times explosive growth. Today, Buffalo Wild Wings is franchised across the nation, franchising began for the company in 1991. There are 786 company-owned and franchise locations in 44 states. The target market for BWW is sport lovers. They focus on live sporting events with at least 50 televisions in each individual restaurant. Their brand image is very important to them with their traditional black and yellow scheme and stylized buffalo images as their logo.
Our mission is for our customers to taste how much we care. Starting from the farm, to our services, and ultimately their satisfaction. We are committed to deliver beautifully prepared food made from the finest ingredients from nearby regions, meeting high standards of freshness, quality, and seasonality. To consistently provide our customers with excellent service that not only meets, but also surpasses expectations by assisting them with great hospitality. To have every customer who comes through our doors feel welcome and leave impressed with our modern atmosphere and setting. We aspire to draw in new and repeat customers year after year by providing an exceptional dining experience.
Darden Restaurant is a company that owns eight well-known food chain businesses in America. These eight brands are Olive Garden, Longhorn Steakhouse, Cheddar’s Scratch Kitchen, Yard House, The Capital Grille, Seasons 52, Bahamas Breeze, and Eddie V’s. The Darden Restaurant’s mission is to “consistently delivering outstanding food, drinks and service in an inviting atmosphere, making every guest loyal.” Based on the most recent quarterly data (unaudited), Darden Restaurant reported sales of 1.7 billion in 2017 excluding expenses, depreciation, taxes, and other accumulated payout. It is a multi-million business that has over 175,000 employees throughout the 1,700 locations. Darden Restaurant is currently looking for partners to expand its market internationally.
819 Applebee's restaurants are open in 45 states, in Canada, the Caribbean, Germany and the Netherlands.
The Navarro family recently opened another Compadres, replacing the Dynasty Buffet at the Clearview Mall in Butler. The Navarro’s currently own five other locations throughout Ohio and Pennsylvania. They’re well known for the best authentic Mexican food with the finest ingredients available. Compadres has become exceptionally successful in their business so far at this new location.
Shake Shack’s aggressive expansion plan has reaped an abundance of benefits over the years which has elevated it to become a respectable company in the casual dining category of outdoor dining. Since 2015, Shake Shack’s mission has to been to combine high quality ingredients with a high-quality consumer experience and it is from this that there success stems from. After the openings of their international locations, Shake Shack transformed from a respectable company to a real-competitor to the likes of fives guys (who have been business before Shake Shack) and Chipotle. In order have a successful start in the Canadian market, Shake Shack must play to their strengths and see the opportunities that lie in this venture but also be aware of their weaknesses and the threats that come with opening a restaurant in Vancouver.
Brady Brunch Cafe is situated on International drive, one of the busiest streets in Orlando which is right in between Disney world and Universal Studios. International Drive attracts good levels of foot traffic due to the surrounding businesses such as the escape room, theme parks, gift shops and the Orlando Eye.
Using SWOT analysis, it's possible to analyze a case study for identifying points of internal strengths and weaknesses in any given organization, as well as the external opportunities and threats facing this organization (Donohue, Adinolfi and Shrestha, 2009). In this short essay, the SWOT analysis framework is applied to the case about Wendy's International Inc.