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Swot Analysis Of Cheesecake Factory

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Executive Summary
The issue that will be addressed in this plan is on more effective ways to reach the target market. The Cheesecake Factory already have a strong presence in the USA. In the year 2011, The Cheesecake Factory expanded its operations to the Middle East and opened its first restaurant out of USA at The Dubai Mall. By the year 2015, the company had eight restaurants in the Middle East. Now the goal is to focus on how to establish a more dominant presence international such as their competitors, for instance, McDonald’s.
The items sold at The Cheesecake Factory are reasonably priced so that a typical person can easily manage to pay for the products. In the year 2016, the average meal cost of $21-22, which is reasonable for a full-service restaurant. To increase its customer base the brand has always implemented a penetration pricing policy and has kept its prices lower than its competitors.
The best strategies of successful marketing for this company lies in word-of-mouth publicity, social media (Facebook, Twitter, Instagram, Snapchat, etc.), National Cheesecake Day, gift cards sold by third parties (hotels, retail stores, etc.), and loyalty programs.

Mission Statement
• “To create an environment where absolute guest satisfaction is our highest priority.”
Vision
• “Through a shared commitment to excellence, we are dedicated to the uncompromising quality of our food, service, people, and profit, while taking exceptional care of our guests and staff. We will

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