China Lodging Industry Essay

Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to

1. Think about size, growth, locational aspects and segmentation 2. Market Structure 3. Performance metrics used 4. Trends

Premier Inn is the name of a British Budget Hotel chain running the largest hotel brand in the United Kingdom. Hotel chain is running 690 hotels with more than 50,000 rooms built in different countries. The hotel chain listed in London Stock Exchange in 1987 with brand name of “Whitebread” and started trading of its services under the chain of “Travel Inn” in order to compete with travellodges. Business operation of Premier Inn is not only limited to city centers but also covering suburbs and airports locations Hotel chain is following the expansion and acquisition policies since the time of its inception and acquired hotel chain named as Premier Lodge in 2004 (Whitebread, 2013). This acquisition increased the number of hotels and the profit as well. Premier Lodge was running with 141 hotels and contributed 70% of the total profit of “Whitebread”. Target market of the hotel chain is not only the leisure visitors and families but also the world business class seeking countless business and travel facilities. Award winning business services, comfortable sleep on king size beds and delicious breakfast are further adding value for the hotel chain while elevating the status of Premier Inn to be the first choice of families and business class to take their stay decisions at Premier Inn. The ambitious and high paced profitable progress of the Hotel chain is opening new ways of expansion and development. The hotel chain is therefore, planning to increase around 45% i.e. 75,000 rooms

The following is a Research paper on China in order to provide a SWOT analysis for business expansion into China. The report will highlight important factors that may impact your organizations success. Some considerations are in the specific region in China that will best suit your company as well as political, economic and cultural impacts for your line of business. The report will summarize the data your organization will need to be aware of in order to make your business decision.

For my luxury brand marketing analysis I choosed the Four Season Hotels chain, as on my mind it is one of the most successful and well-known hotel chain, providing 5 star service all around the world.

Hilton Worldwide is a multifaceted hotel chair collecting revenue not only from their hotel rooms that they manage they also collect revenue from their timeshares. The timeshares collect revenue in three different ways, from the sales of the actual timeshares, from the daily operations and fees from members of the timeshares and from the customer financing options they collect interest from. In total they have 250,000 members in the Hilton Grand Vacation Club and are located in 4 different countries.

In this report I will be examining Ikea in the Chinese market. First I will carry out an analysis of the company using Porter 5 Forces and SWOT frameworks. After this I will highlight the key issues of IKEA in China, which I will discuss market entry of IKEA in China. Finally, I will discuss my recommendations for IKEA in the Chinese market. Appendix and references therein.

Price is one of the important factors in any industry; price and demand are interrelated to each other and moves in to opposite direction. Rational pricing encourage consumers to purchase the goods and service increase the demand other hand high price will decrees the demand .price elasticity can be define as responsiveness of quantity demanded when the price change .it measure by Percentage of quantity change in demand divided by Percentage quantity of price change. When elastic demand is less than one it is inelastic and one is unit elastic infinite is completely elastic , Zero is completely inelastic .availability of substitute affect the demand of particular product elasticity or in elasticity .case of hospitality sector demand is fluctuate time to time compare to other retail industries this fluctuation happened because of the in flexibility e.g. for industrial manufacture industries demand fall

The hotel industry is a very hard industry to enter into, due to one of the biggest obstacles, which is brand recognition. Right now there are a few large hotel chains that make a large footprint in the market. It is hard for a new entrant to come into the industry and compete with these large hotel chains without bringing something new to the table. Many large chains in the industry dominate the industry due to economies of scale due to franchising.

Starwood Hotels and Resorts are one of the world 's largest hotel and leisure companies. They conduct their hotel and leisure business both directly and through subsidiaries. The writer will discuss the main line of business of the company, countries in which the company operates, competition, target market, product strategy, distribution strategy, communication strategy, pricing strategy, differences in implementation: from one country to another.

Hotel marketing and the competitiveness of the United States. The globalization and concentration of the hotel business are manifested in the creation of large corporations and hotel chains. The main trends in the development of the hotel business in the US are several factors. Development of the democratization of the hotel industry, which contributes to increasing the availability of hotel services for the mass consumers. A narrower specialization of the hotel business, which allows people more clearly focus on certain segments of consumers, taking into account various characteristics. Globalization and concentration of the hotel business, the creation of entertainment cities such as Las Vegas. Personification of service and full concentration on the needs of customers. Broad introduction of new communication and information technologies, allowing for deep and systematic economic

SWOT analysis is an effective technique which will help in determining the strengths, weakness, opportunities and threat for a business and the most effective manner is to have the careful analysis of it as it tends to save money. According to (Arbulu et al., 2003), the industry which has been selected is the construction company which is used for analysis purpose and the following are careful analysis of the construction company and its necessary features in aspects of SWOT analysis.

In the year 2016, an e-commerce giant held a one-day sales bonanza that outsold Black Friday and Cyber Monday at all US retailers combined. It was not Amazon’s Prime Day; it was Chinese e-commerce company Alibaba’s “Singles’ Day Holiday,” in November of 2016, where approximately $17.8 billion worth of goods were sold, according to Business Insider (http://www.businessinsider.com/amazon-prime-day-vs-alibaba-singles-day-2017-7). Alibaba, founded in 1999 by Jack Ma to connect Chinese manufacturers to buyers, has grown into an e-commerce giant with a portfolio of innovative smaller companies working within it. However, the fact that a vast majority of their revenue is generated in China (83% of their revenue from Chinese commerce

SWOT analysis is the necessary model to analyze your business. Petopia Hotel also uses this model to keep the hotel’s strengths, eliminate the weaknesses, realize the opportunities and prevent threats. In Petopia Hotel’s SWOT analysis includes the 5ps: product, people, place, promotion and price. We must study the SWOT carefully to reinforce our business in order to stand firmly in the best position, and to create our strong capability in overcoming our rivals. Moreover, we must carefully consider our weak points, and strive to cover all breakable issues. Our SWOT analysis will also help Petopia Hotel to predict the future, and prepare for all possibilities.

As they have grown rapidly, it is difficult addressing patterns that are now compromising the 5* hotel’s rating.