Swot Analysis Of Coca Cola And Pepsi Co Essay

PepsiCo, Inc. and The Coca Cola Company have both been in production for ages. Both PepsiCo, Inc. and The Coca Cola Company have become common house hold names through out the world today. Pepsi is one of the best selling products in American history. “Pepsi is the number 2 soft drink company producer, the world over. Pepsi’s number one priority is making sure that their shareholders investments are profitable. Pepsi has been able to achieve this goal for the most part via increased sales, keeping cost low, and spending money wisely. Pepsi takes pride in the name, they have built an excellent brand by deliver a product that is satisfying to

Another important weakness is that the company’s products are seen as a major cause of obesity. (Melser, 2013) The beverage sales are affected by various factors including change in trends and preferences. Recently, beverage sales have fallen because of people’s increased preference for the health drinks. Around the world, obesity is a major problem and the Coca Cola products are seen as a major cause of obesity. As people are getting health conscious they are moving towards low calorie healthy drinks. This affects coca cola’s profitability and popularity. However, the brand can overcome this situation by increasing the number of low calorie products in its brand portfolio. It will need to add more healthy choices for its customers in its product portfolio.

PepsiCo cut 3% of its general work power with a last center to structure its sluggish business15.

Since its creation in 1886, Coca Cola has had steadily increasing sales year after year making Coca Cola not only a house hold name but making them the largest soda manufacturer in the world. Recently though they have seen a decrease in sales. In the past five years Coca Cola’s yearly sales revenues have been consistently in between 40 to 50 billion dollars. Beginning in 2011 with 46.77 billion, reaching its peak in 2012 with 48.07 billion and steadily declining in the following years with 46.7 in 2013, 45.93 in 2014, and 43.65 in 2015. “Over the last 20 years, sales of full-calorie soda in the United States have plummeted by more than 25 percent. Soda consumption, which rocketed from the 1960s through 1990s, is now experiencing a serious and sustained decline” (Sanger-Katz, 2015). The main reason for this decline in sales are health concerns. People are becoming more health conscious and are trading sodas for healthier alternatives. Even the sales of diet sodas are taking a hit with many people concerned with the consumption of artificial sweeteners. As a way to appeal to those health conscious individuals Coca Cola began producing healthier alternatives to their beloved sodas such as teas, sports drinks, flavored waters, and products containing real sugar instead of high fructose corn syrup. They also began making smaller servings such as mini cans and bottles which appeals to those who want to cut down on their soda intake. Another reason for the decline in sales is the

No matter where you live, chances are you know Coca-Cola. It is the world 's most valuable brand. One may not, however, be as familiar with their extensive product portfolio, how they work with their bottling partners or the specific actions they take every day as they relate to people and the planet.

PepsiCo was the first company which introduced the use of cans and bottles and introduces new and innovative product packaging.

The brands of The Coca Cola Company represent some of the most popular beverage brands in the world. Coca cola is one of the best selling soft drink product on the market. It is sold in hundreds of countries around the world.

Product- Coca-Cola has very large product category including differents types of cola drinks, energy drinks, juices and many others. It also operates in the food business also. Coca-Cola classic is the most sold is known as the king of cola drinks which is the most sold soft drink in the world. It has become with a lot of different flavors like lemon, cherry and

Coca-Cola, the largest manufacturer, distributor and marketer of beverage concentrates and syrups in the world. Coca-Cola is recognized as the world’s most valuable brand. They market four of the world’s top five non-alcoholic sparkling brands, including diet and light beverages, mineral water, enhanced waters, juices and juice drinks, teas, coffees and energy and sport drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the company’s beverages at a rate of approximately 1.5 billion servings each day. The Company generates revenues, income and cash flows by selling beverage concentrates

Cola has been around for ages. In technical terms, there is not a need of cola yet so many people find themselves drinking it every day. Globally, but especially in the U.S., there is a very big want of Coca-Cola and its affiliate products. They are a huge company with a lot of financial benefits backing up their name. Any place you go to whether it is out to eat or an amusement park, you find yourself asking if they have Coke or Pepsi products. And a majority of the time, you tend to hear that they have Coke products because they have more control of the market.

Consumers are able to choose from a large variety of soft drinks despite the fact there is a limited number of manufactures. When you consider the industry at a glance it is a very competitive market for the four United State manufactures, and the largest private label manufacture in the world (Chrystalleni Stivaros, 2016). Looking specifically at the Coca-Cola Company it will become clear how their strengths and them capitalizing on various opportunities, makes them the number one soda company in the world. This type of behavior is due to Coke’s strategies and being able to minimize their weaknesses and threats as they deliver 500 different flavors to over 200 countries daily (Chrystalleni Stivaros, 2016). Additionally,

Coca-Cola, the most popular all over the world. The annual sales of about 300 million bottles and it was one of the largest beverage company in the world today. However, since after the birth of Pepsi, more than half a century, the two companies have been carrying on the competition. They turn adverse factors in market development, seeking opportunities, become favorable factors, adopt feasible marketing strategy, etc are a huge success, finally become a remarkable marketing competition paradigm.

The Coca-Cola Company is a leading giant in the soft drink manufacturing industry. The company creates, produces, distributes and markets non-alcoholic beverage syrups and concentrates to bottlers worldwide to produce soft drinks, and artificially carbonated beverages.

Every manufacturer today has to find a way to get their product from point A to point B, and sometimes for bigger companies to point C. Finding the fastest routes not only benefits the company by being able to get rid of inventory faster to the consumers, it also boost the customer satisfaction of customers and helps save the company money. Some key definitions our group has came across in this case analysis were the words: transportation scheduling, vehicle routing, and distribution optimization. The Coca-Cola Company is the worlds largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. With Coca-Cola having this many beverages and options for customers, it’s very important that the company always get products to specific locations on time for customers to purchase.

Coca-Cola company is the world 's largest soft drink maker. They sell over 1.3 billion every day around the world. Its top five brands in the world are Coca-Cola, Diet Coke, Fanta, and Sprite. The company has world 's most persistent distribution systems, offers around 400 beverage products in more than 200 countries worldwide. Coca-Cola make its products available through network of Company owned or distribution operations or bottling partners, wholesalers and