Swot Analysis Of Coca Cola Company Essay

The Coca-Cola Company is the largest manufacturer and marketer of nonalcoholic beverage in the world. The company produces finished product in cans and bottles. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. Coca-Cola is the most popular and biggest-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400 brands in over 200 countries. Throughout this

The Coca-Cola Company is one of the largest beverage companies around the world with 128 years history and more than 500 brands including Coca-Cola, Diet Coke, Fanta, Sprite and so on. Among these brands, the product “Coca-Cola” recognizes the Company better known around the world. Now Coca Cola are sold in more than 200 countries. The main headquarter of Coca-Cola locate in Atlanta, Georgia, United States. The current CEO of Coca-Cola is Muhtar Kent. According to the 2014 annual financial report, the Coca-Cola Company got $45.998 billion revenue and its decrease 1.83% than last year. The Coca-Cola Company got $7.098 billion profit by the 2014 annual report and it is also 17.31% decrease than last year’s profit.

Coca Cola is a large company that has been around since 1886. They are primarily marketing and selling one product; beverages. They have a 63.9% gross profit margin for 2007and show reasonably good ratios indicating stability. For the 46th consecutive year dividends have risen. About 74% of their net operating revenue comes from operations outside of the U.S.

The total revenues of Coca Cola for 2012 and 2013 were $48,017 and $46,854 (in millions). Coca Cola shows a loss of $1,163 for the year. The percentage change in total assets for Coca Cola, using the same formulas, as for PepsiCo, Inc., is negative 2.4% change in 2013. The percent change in total liabilities is negative 2%. The figures for this equal -0.043 or negative 4.3% drop in liabilities.

Coca Cola thought they had it all. Their product was selling rather well when they first started. They found through studies that one in every four people were drinking a soft drink and most of this early on was Coca Cola. In 2002, they were still doing great with over $3.9 billion in netted profits. They not only sold in the United States but in over 200 countries all together. They even diversified their product to where it was not just coke. They sold sprite, Diet Coke, and many others.

The Coca-Cola Company sells the products form of soft drinks include beverage concentrates and syrups, with major beverage products ("Coca Colas product range and services," n.d.). The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. Coca-Cola is the most well-known trademark, recognized by 94 percent of the world population. According to the 2005 Annual Report, the company sells beverage products in more than 200 countries ("Coca-Cola Company - Wikipedia, the free encyclopedia," n.d.) including major markets such as Asia, Britain, North America, and

Company valuation – One of the most valuable companies in the world, Coca cola is valued around 79.2 billion dollars. This valuation includes the brand value, the numerous factories and assets spread out across the world and the complete operations cost and profit of Coca cola.

Company valuation – Coca Cola is one of the most valuable companies in the world with a valuation of around 79.2 billion dollars.

Hindustan Coca-Cola Beverages is possessed by multinational titan of beverages, Coca-Cola Inc.(Atlanta, U.S.A) that has turnover of $50 billion.

The Coca-Cola Corporation is a multinational company that specializes in production, retailing and marketing of non-alcoholic beverages. Coca-Cola is ranked number 1 as global provider of their non-alcoholic beverages. These beverages consists of, but are not limited too, Coca-Cola, Sprite, Fanta, Dasani, Simply orange, PowerAde, and Vitamin water. The Coca-Cola Company’s main competitors consist of PepsiCo, Dr Pepper Snapple Group, and Groupe Danone Water Division. The company’s main focus is soft drink industry, resulting in most of the company’s revenue.

I would not recommend purchasing 500 shares of the Coca-Cola Company. The New York Stock Exchange ticker symbol for Coca-Cola is KO. The stock price is $42.19 (October

Coca-Cola is a well-known global soft drink brand that has been around for over 130 years. Its distinguished taste, unique ingredients, and famous contour bottle is not recognized internationally but throughout various countries around the world. The company’s business level strategy is differentiation/ low cost strategy. This strategy is important for the long term success of the company because it allows for the company improve to adapting to environmental changes, learn and teach new skills, and gain leverage over core competencies which in turns increases its value. Coca-Cola does not have an issue with introducing and innovating products to its

bypasses bottlers and is responsible for the manufacture and sale of fountain syrups directly to

With the right investment (money and attention wise), Coca-cola can prove its own value by measuring its dominance in the beverage market worldwide. Other than that, the brand has many segments, from notebooks to social projects, and a major investment in this strategy, which, according to their own website, “consists of the implementation of different product/price/package portfolios by market cluster or group. These clusters are defined based on consumption occasion, competitive intensity and socio-economic levels, rather than solely on the types of distribution channels.” – This is also a way to maintain the competitive advantage, using, once again, the locals market to indicate which section is profitable and is worth investing.

The annual reports conducted in 2005 tells that the coca cola company sells beverage products in almost more than 200 countries worldwide, Serving almost 1.6 billion drinks every day in 2010. Also in 2010 coca cola was recorded the first brand to top £1 billion sale in annual grocery in uk.